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✨ Own your glow with fade-defying brilliance! ✨
L'Oreal Paris Superior Preference Permanent Hair Color in Iced Golden Brown delivers rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a conditioning treatment infused with vitamin E and UV filters, this ammonia-free, gentle hair dye kit covers gray hair effectively while leaving hair silky and vibrant. Perfect for all hair types, it offers professional-quality results in the comfort of your home.














| ASIN | B00B1DR0N0 |
| ASIN | B00B1DR0N0 |
| Best Sellers Rank | #158 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 5CG Iced Golden Brown |
| Container Type | Box |
| Customer Reviews | 4.5 4.5 out of 5 stars (55,765) |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249241004 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer | No |
| Item Form | Gel,Serum |
| Item Weight | 4.54 Grams |
| Item model number | L'O-5440 |
| Manufacturer | L'Oreal Paris |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 10069686 |
| Material Features | Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free |
| Material Type Free | Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free |
| Model Number | L'O-5440 |
| Number of Items | 1 |
| Package Size Name | Single Unit |
| Product Benefits | Luxurious hair coloring with rich, luminous, fade-defying color and improved floral fragrance |
| Product Dimensions | 2.27 x 3.5 x 6.25 inches; 0.16 ounces |
| Recommended Uses For Product | Softening |
| Set Name | Superior Preference Permanent Hair Color Kit |
| Suitable Hair Color | All Hair Colors |
| UPC | 689978151923 071249241004 |
| UPC | 689978151923 071249241004 |
| Unit Count | 1 Count |
C**O
No Orange Tones, Just Perfect Color
I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.
D**A
Great Results!
I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again!
V**A
Great product
Great color and product for blonde hair that has gotten darker
A**N
Natural but drying
It definitely lightens hair but leaves it dry. I am glad I bought 3 boxes (2x 6.5 G and 1x 6 light brown) which will leave me with enough conditioner for a few weeks. I ended up using the entire 2 boxes of 6.5 G and added a few drops of 6 LB. I love how natural it looks. I have included the before and after photos.
J**D
I love the outcome. This came out.
when you first shake it yes you’re gonna spell the chemicals, but that’s just part of the hair dye process, but then it goes away pretty quickly to the point where you don’t smell it anymore which is nice so it is not just like you know when you’re dying your hair, you’re not just smelling like the hair dye chemicals the entire time you’re dying your hair now it’s a perfect lie because I wanted to go for a very, not too crazy, but but just the right amount of black and I love the outcome of how it turned out and I will get this again because I absolutely loved that in my hair during the fall a darker color and I’m glad I picked the right hair dye So like after I’ve noticing for like a while, I noticed that like I could still see like a little bit like round like a dark brown and I’m like well I want like like black hair on me right and I don’t. I think it’s because maybe I didn’t use the entire bottle so like I switched over to like a soft national black and this time I use the entire bottle because like I guess that’s what you have to do if you want the results and I got the results and I’m glad like I went for this color as well because I you know I wouldn’t feel like a soft life, but I’m like no I wanna go for like maybe like your national black will work, but yeah if you wanna like the color to shout, you’ve got probably gonna use like the whole entire bottle you know and you can definitely tell like that like when you use the entire bottle you’ll get the results trust The amount of compliments I’ve gotten over the time when I first use this hair dye was unbelievable people loved it and I’m like OK thank you because I didn’t use the entire bottle so it didn’t give me the results that I wanted and I’m glad you know I can redo my hair again by using the same color cause I would really like do you like having a black hair it’s really nice
P**N
Does not pull red/orange tones.
I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰
E**E
L'Oreal is all I will use!!
I have used preference by L'Oréal for over 45 years. Now that my gray is coming,it's blending and not needing touch up but every 2-3 months. Gives my hair shine and not harsh on hair. Gives dimension after using purple conditioner.
B**Y
The perfect blonde
I have been using this color for a couple of years now and love it!!! It’s the perfect blonde for me and covers the grey really well. The conditioner is the best!!!
K**M
I love it. The color is so pretty and it doesn't smell. I will buy it again.
K**I
All liked it.
C**R
I liked the color, will order more of this product ***** 5 stars
A**A
“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”
P**E
Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended
TrustPilot
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