All Marketers Are Liars

Great book for people who are creative and wanna establish the sales and advertising market, with good read to the facts and figures, beautiful and easy to read and understand

I like the way the author thinks about storytelling and then combines it with marketing. Fun read even when you don’t expect to learn anything from it.

Very interesting spin on positioning. Puts the onus on marketers to go & find customers who resonate with the product's worldview. Don't waste your efforts and money to change the customer's worldview.. Seth's approach &language will shake you up and rightly so. It's not a lie. Grab the book. Period.

Seth Godin writing skill is just WoW; I've already read Purple Cow of Godin and I think this one is better than Purple cow. The ideas in this book are not new but the way of presentation is new and his writing is just like spoken style and not at all boring; When you plan to buy a book you will scroll down and read the reviews about that book for sure; but are you sure all that reviews are true ! may be some of them :) some people are marketing here by reviews and they are also telling stories; if they are a good story teller then you will buy that book for sure after reading the review, this is the concept of the book; advertising is not marketing and in order to get people to listen to you then you must tell authentic stories.

The books takes realistic approach towards marketing. It explains the topic with examples which helps you understand the concept better.

Overhyped. Not very special. Did not get the full value of my time.

I found the book great. It tells you why and how storytelling is important in life. How one can make anything look so great just by the way you tell about it. Fully recommended for all Product and marketing managers.

For a beginner with no knowledge of the complex terminologies of marketing but if you have a strong feeling a passion or even curiosity about how marketing works and how to shape your next marketing strategy this is the book for you. This book is written in simple language, it is authentic and I have enjoyed reading this.