--- product_id: 105887837 title: "How To Write A Good Advertisement: A Short Course In Copywriting" price: "€ 3.86" currency: EUR in_stock: false reviews_count: 13 url: https://www.desertcart.at/products/105887837-how-to-write-a-good-advertisement-a-short-course-in store_origin: AT region: Austria --- # How To Write A Good Advertisement: A Short Course In Copywriting **Price:** € 3.86 **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** How To Write A Good Advertisement: A Short Course In Copywriting - **How much does it cost?** € 3.86 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/105887837-how-to-write-a-good-advertisement-a-short-course-in) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that's difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more. Review: 4 lessons this book taught me about writing advertisements as an amateur - How much do you know about advertisement? Before reading this book, my understanding of advertisement was from what I learned watching Mad Men. Don Draper tells us in a pitch to a cigarette client: “Advertisement is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams, with reassurance, that whatever you’re doing, is OK. You are OK.” Wow. Mad Men made me feel like an advertisement expert. But, if you sat me down at a desk and told me to create an advertisement for a new brand of sportswear made of hemp, I wouldn’t know where to start. Maybe I’d try to make something that tells the audience that hemp sportswear will make them happy, that wearing it will make them feel like whatever they’re doing is OK. But I wouldn’t know where to start in making that happen. Or what a completed ad looks like. After reading this book, I know what steps to take, and which rules to follow to write a good ad. I don’t work in advertising. I just want to be able to publish my own content that grabs peoples attention and persuades them to take action on my content. This book offers exactly what I needed to learn. Here are the 4 main lessons it taught me: 1. There are 5 basic elements of a good advertisement: get attention, show people an advantage, prove it, persuade people to grasp the advantage, and ask for action. He breaks each element down in its own chapter, providing concrete examples as well as abstract concepts. He adds quizzes at the end of each chapter to make sure you know the important parts. 2. How to write a good headline. I couldn’t believe this book was originally published in 1962. The headlines and advice he offers could easily be used for teaching a masterclass on writing youtube clickbait titles in 2018. At the beginning of the book, he provides 100 successful headlines with comments on why they work, and several sections on effective themes you see throughout the headlines. The way he provides these real examples with immediate feedback on why they work is the most effective way to learn, not employed enough in books. It will also be a resource I use for when I need to get inspired for writing headlines or titles in the future. I used the advice in creating this headline (did it get your attention?). 3. People make decisions based on feelings or emotional appeal they want to experience or avoid, but facts are needed to rationalize the decision to go after or avoid that feeling or emotion. Moreover, the stronger and more effective your emotional appeal is presented, the more readily your facts will be believed. When presenting facts, start with the easy ones you know the reader already agree with, leaving the unfamiliar ones at the end after he or she has already started accepting your facts as true. 4. How to be a better writer. He offers lots of advice on how to write clearly and keep the reader engaged to the end. This is important in copy. The longer your ad holds the readers attention, the more persuasive it is. At one point in the book, he offers 22 ways to hold interest longer. I already wrote them down in a personal notebook to review whenever I write something in the future. This book is worth it for anyone interested in learning about advertisement or how to sell things online. Its well written, timeless, and provides tons of examples and chapter quizzes to make sure you understand the key points it offers. I wrote down so many notes and highlights that I’ll using for reference years to come. Review: Classic - This book was first published in 1962. But the lessons are still as valuable and as valid today as when first published. This is a great manual on how to write advertisement. Schwab is considered one on the legends in print advertising. He writing is easy to read, well organized and simple to understand. This is a how to manual. Mr. Schwab starts with the importance of the headline - if you can't get people to read your ad it has no chance of getting people to buy the product. He gives you step by step instruction for writing good headlines. From headlines, he goes on to teach about attention getting layout, showing people the advantages of your product, proving your claims, social proof and asking for action. Schwab talks about the copy length, subheads and AIDA (Attention, Interest, Desire and Action). At the end of each chapter is a quiz on the material presented. If you want an excellent book on advertising and marketing, this is certainly one. If you have absolutely no experience, you will learn all the basics and concepts from this one book. If you consider yourself knowledgable, this is a great refresher course. Well worth reading if your job involves advertising and marketing. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #594,124 in Kindle Store ( See Top 100 in Kindle Store ) #34 in Writing Skills in Advertising #111 in Direct Marketing (Kindle Store) #138 in Business Writing Skills (Kindle Store) | ## Images ![How To Write A Good Advertisement: A Short Course In Copywriting - Image 1](https://m.media-amazon.com/images/I/81S+o9uQB-L.jpg) ## Available Options This product comes in different **Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ 4 lessons this book taught me about writing advertisements as an amateur *by E***D on March 30, 2018* How much do you know about advertisement? Before reading this book, my understanding of advertisement was from what I learned watching Mad Men. Don Draper tells us in a pitch to a cigarette client: “Advertisement is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams, with reassurance, that whatever you’re doing, is OK. You are OK.” Wow. Mad Men made me feel like an advertisement expert. But, if you sat me down at a desk and told me to create an advertisement for a new brand of sportswear made of hemp, I wouldn’t know where to start. Maybe I’d try to make something that tells the audience that hemp sportswear will make them happy, that wearing it will make them feel like whatever they’re doing is OK. But I wouldn’t know where to start in making that happen. Or what a completed ad looks like. After reading this book, I know what steps to take, and which rules to follow to write a good ad. I don’t work in advertising. I just want to be able to publish my own content that grabs peoples attention and persuades them to take action on my content. This book offers exactly what I needed to learn. Here are the 4 main lessons it taught me: 1. There are 5 basic elements of a good advertisement: get attention, show people an advantage, prove it, persuade people to grasp the advantage, and ask for action. He breaks each element down in its own chapter, providing concrete examples as well as abstract concepts. He adds quizzes at the end of each chapter to make sure you know the important parts. 2. How to write a good headline. I couldn’t believe this book was originally published in 1962. The headlines and advice he offers could easily be used for teaching a masterclass on writing youtube clickbait titles in 2018. At the beginning of the book, he provides 100 successful headlines with comments on why they work, and several sections on effective themes you see throughout the headlines. The way he provides these real examples with immediate feedback on why they work is the most effective way to learn, not employed enough in books. It will also be a resource I use for when I need to get inspired for writing headlines or titles in the future. I used the advice in creating this headline (did it get your attention?). 3. People make decisions based on feelings or emotional appeal they want to experience or avoid, but facts are needed to rationalize the decision to go after or avoid that feeling or emotion. Moreover, the stronger and more effective your emotional appeal is presented, the more readily your facts will be believed. When presenting facts, start with the easy ones you know the reader already agree with, leaving the unfamiliar ones at the end after he or she has already started accepting your facts as true. 4. How to be a better writer. He offers lots of advice on how to write clearly and keep the reader engaged to the end. This is important in copy. The longer your ad holds the readers attention, the more persuasive it is. At one point in the book, he offers 22 ways to hold interest longer. I already wrote them down in a personal notebook to review whenever I write something in the future. This book is worth it for anyone interested in learning about advertisement or how to sell things online. Its well written, timeless, and provides tons of examples and chapter quizzes to make sure you understand the key points it offers. I wrote down so many notes and highlights that I’ll using for reference years to come. ### ⭐⭐⭐⭐⭐ Classic *by J***R on April 14, 2007* This book was first published in 1962. But the lessons are still as valuable and as valid today as when first published. This is a great manual on how to write advertisement. Schwab is considered one on the legends in print advertising. He writing is easy to read, well organized and simple to understand. This is a how to manual. Mr. Schwab starts with the importance of the headline - if you can't get people to read your ad it has no chance of getting people to buy the product. He gives you step by step instruction for writing good headlines. From headlines, he goes on to teach about attention getting layout, showing people the advantages of your product, proving your claims, social proof and asking for action. Schwab talks about the copy length, subheads and AIDA (Attention, Interest, Desire and Action). At the end of each chapter is a quiz on the material presented. If you want an excellent book on advertising and marketing, this is certainly one. If you have absolutely no experience, you will learn all the basics and concepts from this one book. If you consider yourself knowledgable, this is a great refresher course. Well worth reading if your job involves advertising and marketing. ### ⭐⭐⭐⭐⭐ A must read for writers of advertising *by L***E on September 29, 2008* Beneath the humble text of this book is deep insight into human nature and what causes people to buy. This is not the only book of which I would say: "If you can only have one copywriting book, get this one," but it is on the short list of such books. Superbly educational. It makes you think. It seems like a simple course on the surface - perhaps that was Schwab's gift. At the end of each chapter he features an essay on a topic pertaining to the life of a copywriter. The book is 8.5" x 11". It has enormous margins in which you could take notes. It would be a good textbook for a beginning copywriting class and I think that is why it was written. Clyde Bedell's "How To Write Advertising That Sells" was an inspiration for this text and worth reading as well - though more obscure these days due to being out of print for many years. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/105887837-how-to-write-a-good-advertisement-a-short-course-in](https://www.desertcart.at/products/105887837-how-to-write-a-good-advertisement-a-short-course-in) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-10-12*