--- product_id: 118325923 title: "See the Product" brand: "colorcharm" price: "€ 16.65" currency: EUR in_stock: true reviews_count: 13 category: "Colorcharm" url: https://www.desertcart.at/products/118325923-see-the-product store_origin: AT region: Austria --- # Up to 45 min develop time for perfect coverage 62 mixable shades across 5 tonal families Liquifuse tech for deep saturation See the Product **Brand:** colorcharm **Price:** € 16.65 **Availability:** ✅ In Stock ## Summary > 🔥 Turn heads with every strand — vibrant red that refuses to fade! ## Quick Answers - **What is this?** See the Product by colorcharm - **How much does it cost?** € 16.65 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/118325923-see-the-product) ## Best For - colorcharm enthusiasts ## Why This Product - Trusted colorcharm brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Application:** Liquid formula with a gentle floral fragrance makes coloring a smooth, enjoyable experience. - • **Flawless Gray Coverage:** Liquifuse technology ensures 100% gray saturation for a youthful, vibrant look. - • **Vibrant & Long-Lasting:** Fade-resistant formula delivers up to 43% more shine, keeping your color fresh and bold. - • **Endless Color Possibilities:** 62 intermixable shades in neutral, ash, gold, warm, and red families to match your unique style. - • **Salon-Quality Results at Home:** Professional-grade permanent color with a simple 1:2 mix ratio and quick 15-45 minute processing. ## Overview COLORCHARM Permanent Liquid Hair Color uses advanced Liquifuse technology to deeply saturate hair strands, providing exceptional gray coverage and up to 43% more shine compared to untreated hair. With 62 mixable shades across five tonal families, it offers endless customization options. The fade-resistant, permanent formula processes in up to 45 minutes and features a gentle floral scent for a salon-quality coloring experience at home. ## Description Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience. Review: Love the color - Always my go to color. Been using it for years. Still order everything I need it. Review: Excelente cobertura de canas, color rojo intenso - Me sorprendió mucho la consistencia del tinte, es más espeso de lo que esperaba y se aplica muy fácil sin gotear. El color rojo quedó vibrante y uniforme, cubrió perfectamente todas mis canas desde la primera aplicación. El olor es fuerte durante la aplicación pero se disipa rápido, y mi cabello quedó suave, nada reseco como con otros tintes que he usado antes. ## Features - Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair). - Vibrant, long lasting, fade resistant results. Excellent gray coverage - 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities - Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes - Gentle floral fragrance ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07NTX7HGZ | | Best Sellers Rank | #17,639 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #172 in Hair Color | | Brand | COLORCHARM | | Brand Name | COLORCHARM | | Color | 3RV Black Cherry | | Container Type | Box | | Customer Reviews | 4.6 out of 5 stars 396 Reviews | | Full Cure Time | 30 minutes | | Global Trade Identification Number | 00070018106339 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Liquid | | Item Weight | 1.28 ounces | | Manufacturer | COLORCHARM | | Manufacturer Part Number | 99240013925 | | Material Features | Fade resistant | | Model Number | 99240013925 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage | | Recommended Uses For Product | salon | | UPC | 070018106339 | | Unit Count | 1.4 Fluid Ounces | ## Product Details - **Brand:** COLORCHARM - **Color:** 3RV Black Cherry - **Item Form:** Liquid - **Package Information:** Box - **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage ## Images ![See the Product - Image 1](https://m.media-amazon.com/images/I/51wJSJlFn+L.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?** A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to. I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs. I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for. Have a Beautiful Wella Hair Day! **Q: what developer do i have to buy for this?** A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :) **Q: Can you use this without developer?** A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3 **Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.** A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon). ## Customer Reviews ### ⭐⭐⭐⭐⭐ Love the color *by C***Z on April 6, 2026* Always my go to color. Been using it for years. Still order everything I need it. ### ⭐⭐⭐⭐⭐ Excelente cobertura de canas, color rojo intenso *by E***A on March 21, 2026* Me sorprendió mucho la consistencia del tinte, es más espeso de lo que esperaba y se aplica muy fácil sin gotear. El color rojo quedó vibrante y uniforme, cubrió perfectamente todas mis canas desde la primera aplicación. El olor es fuerte durante la aplicación pero se disipa rápido, y mi cabello quedó suave, nada reseco como con otros tintes que he usado antes. ### ⭐⭐⭐⭐⭐ Amazing. When you my hair could look this good. *by W***T on September 28, 2023* If you want a dark, cherry, red color, and you already have darker hair, this is perfect. If you want like a lighter raspberry-ish color or pomegranate, then it’s probably gonna look like that, I also got the toner and mixed it in it because I didn’t want it to come out brassy and it did not. It’s beautiful it looks like dark cherry I’ve never had a hair color that came out exactly what it was named and it was really great coverage. If you do color your hair and would like to try this product and make sure you get to developers because they don’t tell you that, it’s just we offer professional use well I figured it out! But truly really it’s also easier to put on your head when you’re waiting for it to be on there for however long good stuff and Wela is a great great company. It’s been around forever. ## Frequently Bought Together - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes - COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/118325923-see-the-product](https://www.desertcart.at/products/118325923-see-the-product) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-08-21*