--- product_id: 12407306 title: "Enterprise Content Strategy: A Project Guide" price: "€ 54.99" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.at/products/12407306-enterprise-content-strategy-a-project-guide store_origin: AT region: Austria --- # Enterprise Content Strategy: A Project Guide **Price:** € 54.99 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Enterprise Content Strategy: A Project Guide - **How much does it cost?** € 54.99 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/12407306-enterprise-content-strategy-a-project-guide) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Review: Asking the Right Questions for Successful Content Strategy Projects - If your work is enterprise content strategy, solving content creation, management, and governance problems for complex clients and companies, then you need this book. I happily read a paper version, highlighting numerous pages and passages with yellow marker and sticky notes. I was speaking about the book so enthusiastically to a fellow content strategist that I just had to lend it to him. Content strategy is complicated – so many issues and questions to consider for every client, for every product, for every user. I always worry that I won’t ask the right question that might unlock the secret for a project. Fortunately, that’s a lot less likely now, thanks to this project guide. Nichols examines the steps of the content strategy project lifecycle and clearly lists the questions we need to ask in every one of these steps. He offers how-to insights from someone who has clearly been in the trenches. He knows the questions to ask -- who you need to collaborate with and what details to consider. As I read the book, I felt as if I was getting advice from a thoughtful manager, guiding me along to ask the right questions to guide me and my projects to success. Oh, by the way, my coworker hasn’t given my copy of the book back. I’m going to have to buy another one. You probably should have one too. Review: A great read and a valuable addition to my Kindle library. - What I really appreciate about the book is how it guides you through a systematic end-to-end approach, with the emphasis on eight basic phases of work (plan, assess, define, design, build, publish, measure/optimize and govern). I can say from my own experience as a Senior Business Analyst how important it is that all of these phases be considered - especially when sometimes there is a tendency on projects to jump right into the design & build phase without first taking the initial phases into consideration. Additionally, I like how the book highlights the importance of continuous measurement & optimizing the performance of our content to ensure that it remains relevant for those who consume it. Moreover, it talks about properly wrapping governance around our content, systems & processes to help ensure that they remain stable and positioned to grow effectively. I am confident that Enterprise Content Strategy will serve me well on future initiatives. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #3,236,057 in Books ( See Top 100 in Books ) #544 in Technical Writing Reference (Books) #2,620 in Web Marketing (Books) #3,378 in E-Commerce (Books) | | Customer Reviews | 4.3 out of 5 stars 37 Reviews | ## Images ![Enterprise Content Strategy: A Project Guide - Image 1](https://m.media-amazon.com/images/I/61ZdPu-B2rL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Asking the Right Questions for Successful Content Strategy Projects *by M***A on September 27, 2015* If your work is enterprise content strategy, solving content creation, management, and governance problems for complex clients and companies, then you need this book. I happily read a paper version, highlighting numerous pages and passages with yellow marker and sticky notes. I was speaking about the book so enthusiastically to a fellow content strategist that I just had to lend it to him. Content strategy is complicated – so many issues and questions to consider for every client, for every product, for every user. I always worry that I won’t ask the right question that might unlock the secret for a project. Fortunately, that’s a lot less likely now, thanks to this project guide. Nichols examines the steps of the content strategy project lifecycle and clearly lists the questions we need to ask in every one of these steps. He offers how-to insights from someone who has clearly been in the trenches. He knows the questions to ask -- who you need to collaborate with and what details to consider. As I read the book, I felt as if I was getting advice from a thoughtful manager, guiding me along to ask the right questions to guide me and my projects to success. Oh, by the way, my coworker hasn’t given my copy of the book back. I’m going to have to buy another one. You probably should have one too. ### ⭐⭐⭐⭐⭐ A great read and a valuable addition to my Kindle library. *by G***S on June 27, 2015* What I really appreciate about the book is how it guides you through a systematic end-to-end approach, with the emphasis on eight basic phases of work (plan, assess, define, design, build, publish, measure/optimize and govern). I can say from my own experience as a Senior Business Analyst how important it is that all of these phases be considered - especially when sometimes there is a tendency on projects to jump right into the design & build phase without first taking the initial phases into consideration. Additionally, I like how the book highlights the importance of continuous measurement & optimizing the performance of our content to ensure that it remains relevant for those who consume it. Moreover, it talks about properly wrapping governance around our content, systems & processes to help ensure that they remain stable and positioned to grow effectively. I am confident that Enterprise Content Strategy will serve me well on future initiatives. ### ⭐⭐⭐ Three Stars *by E***H on June 10, 2015* This book was a disappointment. Way too high level with little practical, usable advice. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/12407306-enterprise-content-strategy-a-project-guide](https://www.desertcart.at/products/12407306-enterprise-content-strategy-a-project-guide) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-04-22*