---
product_id: 129613912
title: "Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty"
brand: "smart beauty"
price: "€ 33.97"
currency: EUR
in_stock: true
reviews_count: 13
category: "Smart Beauty"
url: https://www.desertcart.at/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair
store_origin: AT
region: Austria
---

# Vegan & cruelty-free formula Richest permanent plum shade Plex anti-breakage hair care Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty

**Brand:** smart beauty
**Price:** € 33.97
**Availability:** ✅ In Stock

## Summary

> 💜 Own your shade, protect your strands, and join the cruelty-free colour revolution!

## Quick Answers

- **What is this?** Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty by smart beauty
- **How much does it cost?** € 33.97 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Plex Hair Protection:** Rebuild and strengthen hair structure while coloring, reducing breakage and dryness.
- • **Ethical & Clean Beauty:** PPD-free, paraben-free, vegan, and cruelty-free for guilt-free, healthy hair color.
- • **Universal Compatibility:** Perfect for all hair types—including chemically treated, Afro, Asian, men, and women.
- • **Vibrant, Long-Lasting Plum:** Transform your look with a deep, permanent plum that covers greys flawlessly and stays bold.
- • **Effortless, Mess-Free Application:** Precision nozzle and creamy formula ensure even, drip-free coverage at home.

## Overview

Smart Beauty’s Rich Plum Permanent Hair Dye delivers a salon-quality, vibrant plum color with built-in plex treatment to protect and strengthen hair. This vegan, cruelty-free, and PPD-free formula covers grey hair effectively and suits all hair types. Designed for easy, mess-free home application, it combines premium UK and EU ingredients with ethical standards, empowering you to express your boldest self with confidence and care.

## Description

Hair Colour. Your Way. UK-made, vegan and cruelty-free hair colour that puts the power in your hands. Salon-worthy shades. Zero fuss. Maximum wow. Smart Beauty is your go-to for bold, brilliant DIY hair colour — made right here in the UK. We blend creative shades with caring, vegan formulas so you can switch up your look with confidence. No stress, no harsh vibes — just gorgeous colour that feels as good as it looks. We believe in self-expression, premium ingredients, and empowering you to colour your world, your way. How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill Cruelty-Free and Vegan: Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Shop: Smart Beauty hair colour Visit the store Shop: Smart Beauty hair colour Visit the store

Review: Best hair colour I’ve ever tried - I colour my hair regularly so when I ordered this I expected and average box dye and didn’t expect the product to be much different from all the rest. To my amazement this hair colour was different, it was vibrant and left my hair in fantastic condition. It left my hair shiny and full of life and didn’t rub off onto my clothes or pillow, I will definitely purchase this hair colour again. I have tried every box dye on the market and would highly recommend this product especially if you have pre coloured hair and you want vibrancy
Review: Wow! - Been searching for this colour for along time! Finally I found it and yes its beautiful! Went on great, not too messy rinsed out good too, overall a good experience, shall defo be buying again! Just gorgeous!

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure
- Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
- PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07QBPP43H |
| Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Best Sellers Rank | 2,243 in Beauty ( See Top 100 in Beauty ) 38 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Plum |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,716 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | SBPBLEN |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free |
| Model Number | Rich Plum Permanent Hair Dye |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Recommended Uses For Product | Hair coloring, Grey coverage, Home use |
| Set Name | Smart Beauty Plum Blue Set |
| UPC | 830577001540 |
| Unit Count | 125.0 millilitre |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Plum
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free
- **Material feature:** Cruelty Free, Natural, Vegan
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Unit count:** 125.0 millilitre

## Images

![Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best hair colour I’ve ever tried
*by D***B on 2 January 2022*

I colour my hair regularly so when I ordered this I expected and average box dye and didn’t expect the product to be much different from all the rest. To my amazement this hair colour was different, it was vibrant and left my hair in fantastic condition. It left my hair shiny and full of life and didn’t rub off onto my clothes or pillow, I will definitely purchase this hair colour again. I have tried every box dye on the market and would highly recommend this product especially if you have pre coloured hair and you want vibrancy

### ⭐⭐⭐⭐⭐ Wow!
*by K***E on 2 October 2019*

Been searching for this colour for along time! Finally I found it and yes its beautiful! Went on great, not too messy rinsed out good too, overall a good experience, shall defo be buying again! Just gorgeous!

### ⭐⭐⭐⭐ Pretty colour, very vibrant, easy to apply.
*by E***. on 12 August 2023*

I had my ponytail rainbow coloured a year ago and the only colour left was the blue, the rest had faded to a yellowy green. Because I had greeny undertones in the other sections I decided to go with a mix of the rich plum and the amethyst purple to cover it nicely and neutralise the green for when it inevitably fades. I am pleased with the result and had about a quarter cream left from the 2 boxes so definitely recommend buying 2 if you have long thick hair like me as this was only my ponytail not including the main head and roots! Only lost 1 star as even after washing till the water ran clear my hair still stains my hands pink when I put it up in a ponytail and I am sleeping with my head on a towel as it sweats out at night as well 🙈 Proof will be how long the colour stays vibrant, will update the review in time! Before and after pics attached.

## Frequently Bought Together

- Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
- Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz

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**Shop now:** [https://www.desertcart.at/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair](https://www.desertcart.at/products/129613912-rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair)

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*Product available on Desertcart Austria*
*Store origin: AT*
*Last updated: 2026-08-20*