---
product_id: 145937920
title: "Strategic Brand Management"
price: "€ 131.59"
currency: EUR
in_stock: true
url: https://www.desertcart.at/products/145937920-strategic-brand-management
store_origin: AT
region: Austria
---

# Global sociocultural insights Expert academic and practical blend Comprehensive branding frameworks Strategic Brand Management

**Price:** € 131.59
**Availability:** ✅ In Stock

## Summary

> 📚 Unlock the power of brands that move markets and minds!

## Quick Answers

- **What is this?** Strategic Brand Management
- **How much does it cost?** € 131.59 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/145937920-strategic-brand-management)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Beyond Branding Basics:** Dive deep into emotional and functional brand dynamics that shape consumer loyalty.
- • **Interactive Learning Tools:** Engage with web exercises, video links, and PowerPoint slides for immersive study.
- • **Real-World Global Examples:** From Samsung to Nintendo, see branding strategies in action across industries.
- • **Case Studies & Key Concepts:** Master branding theory with practical challenges and clear, concise summaries.
- • **Sociocultural Brand Phenomena:** Explore brands as living cultural symbols influencing behavior worldwide.

## Overview

Strategic Brand Management is a cutting-edge textbook that transcends traditional branding models by integrating sociocultural theory with practical managerial applications. Featuring global case studies, expert insights, and interactive online resources, it equips students and professionals with a holistic understanding of how brands influence consumer behavior and loyalty in today’s dynamic marketplace.

## Description

The only textbook exploring brands as emotional, symbolic perceptions influencing consumer behavior. Comprehensive framework for brand strategy and competition.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 223,313 in Books ( See Top 100 in Books ) |
| Customer reviews | 4.7 4.7 out of 5 stars (42) |
| Dimensions  | 24.38 x 1.52 x 18.8 cm |
| Edition  | 4th |
| ISBN-10  | 019879780X |
| ISBN-13  | 978-0198797807 |
| Item weight  | 717 g |
| Language  | English |
| Print length  | 368 pages |
| Publication date  | 3 Aug. 2018 |
| Publisher  | OUP Oxford |

## Images

![Strategic Brand Management - Image 1](https://m.media-amazon.com/images/I/71j-A16YmsL.jpg)

## Available Options

This product comes in different **Format** options.

## Frequently Bought Together

- Strategic Brand Management
- KNOWN: The handbook for building and unleashing your personal brand in the digital age
- KNOWN personal branding Workbook

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*Product available on Desertcart Austria*
*Store origin: AT*
*Last updated: 2026-11-04*