---
product_id: 231116782
title: "Marketing Strategy, Text and Cases"
brand: "michael hartline, o. c. ferrell"
price: "FREE"
currency: EUR
in_stock: false
reviews_count: 6
url: https://www.desertcart.at/products/231116782-marketing-strategy-text-and-cases
store_origin: AT
region: Austria
---

# Marketing Strategy, Text and Cases

**Brand:** michael hartline, o. c. ferrell
**Price:** FREE
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Marketing Strategy, Text and Cases by michael hartline, o. c. ferrell
- **How much does it cost?** FREE with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/231116782-marketing-strategy-text-and-cases)

## Best For

- michael hartline, o. c. ferrell enthusiasts

## Why This Product

- Trusted michael hartline, o. c. ferrell brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 20.5 x 2.2 x 25.4 cm |
| Edition | International ed of 6th revised ed |
| Isbn 10 | 1285170431 |
| Isbn 13 | 978-1285170435 |
| Item Weight | 1.1 kg |
| Language | English |
| Print Length | 624 pages |
| Publication Date | 1 Jan. 1980 |
| Publisher | Cengage Learning |

## Images

![Marketing Strategy, Text and Cases - Image 1](https://m.media-amazon.com/images/I/713VsmLpCnL.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐ Four Stars
*by  on Reviewed in the United Kingdom 23 March 2015*

ok

### ⭐⭐⭐⭐⭐ Excellent book
*by  on Reviewed in the United States 5 June 2023*

I liked it has a lot of details

### ⭐⭐⭐⭐⭐ Great condition - matched the course requirements
*by  on Reviewed in the United States 14 February 2014*

I had someone in my class order the same ISBN# and it didn't come with the "cases" portion of the book. This was a legitimate textbook and was in perfect condition. It will be returned same after the rental period :) Thanks for saving me some serious cash!

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*Product available on Desertcart Austria*
*Store origin: AT*
*Last updated: 2026-10-08*