--- product_id: 286751763 title: "Ethics of Big Data" price: "€ 18.44" currency: EUR in_stock: true reviews_count: 5 url: https://www.desertcart.at/products/286751763-ethics-of-big-data store_origin: AT region: Austria --- # Focus on big data ethics Privacy & identity protection Balancing innovation & risk Ethics of Big Data **Price:** € 18.44 **Availability:** ✅ In Stock ## Summary > ⚖️ Master the future of data with ethics that build trust and innovation ## Quick Answers - **What is this?** Ethics of Big Data - **How much does it cost?** € 18.44 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/286751763-ethics-of-big-data) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Risk-Reward Balance:** Master the art of innovating responsibly without compromising trust. - • **Align Values with Practice:** Ensure your data policies reflect your company’s core principles. - • **Ethical Clarity for Big Data:** Navigate complex data ethics with actionable frameworks. - • **Real-World Corporate Insights:** Learn from privacy successes and failures of top brands like Apple and Netflix. - • **Accessible & Thought-Provoking:** A concise, easy read that sparks essential conversations on data use. ## Overview Ethics of Big Data by Kord Davis and Doug Patterson is a concise guide exploring the ethical challenges enterprises face when handling large datasets containing personal information. It offers practical methods to align data practices with organizational values, balancing innovation with privacy and risk management. Ideal for professionals seeking to build transparent, trustworthy data policies that protect brand reputation and stakeholder trust. ## Description What are your organization's policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices. Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue--as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you'll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders. Review your data-handling practices and examine whether they reflect core organizational values Express coherent and consistent positions on your organization's use of big data Define tactical plans to close gaps between values and practices--and discover how to maintain alignment as conditions change over time Maintain a balance between the benefits of innovation and the risks of unintended consequences Review: Great resource to guide groups and organizations alike in identifying their uses of big data - Big Data is a fascinating, complex, and multi-layered topic that, with its inherent complexities, could have easily turned this book into a several hundred page publication. The truth is, the ethics around big data are equally if not more complex than the mechanics of how its collected, segmented and used. Fortunately, both Kord Davis and Doug Patterson do not wade too deeply into toolsets or the mechanics, but artfully balance real world examples with thought-provoking points about the use and ethics of big data. Whether you actively are collecting and using big data today or you are completely new to the topic, Ethics of Big Data is an excellent (and easy) read for all to really explore the implications behind such rich insights collected on each one of us. I most appreciated the examples peppered throughout of different corporate published policies versus their actual use of big data. Ethics of Big Data poses very important questions and considerations that every organization should think through. Equally beneficial is for consumers to understand how big data is used today and the risks of its abuse. Best of all, the book does not impose an ethical standpoint, but rather provides a meaningful structure for organizations to establish their position on and statement of use of big data. Despite the deep nature of the topic, this book is an easy and insightful read and one that I would definitely recommend. Review: Privacy, Identity, Ownership, & Reputation - The book is very short und includes 4 chapters – “Big Data, Big Impact”, “Values and Actions”, “Current Practices”, and “Aligning Actions with Values”. It raises a lot of questions and includes lots of repetition but lacks the answers. The book claims to deal with the topic “Ethics of Big Data” but, in my opinion, it only covers the aspect “Personal Data” in die Big Data field, as it only mentions “Privacy”, “Identity”, “Ownership”, and “Reputation”. It is a short, nice intro into the topic “ethical questions of Big Data” and helps to get a first and basic overview. But for a deeper dive it’s not enough. ## Features - Ethics Of Big Data: Balancing Risk And Innovation - Product Type: Abis Book - Brand: Oreilly ## Technical Specifications | Specification | Value | |---------------|-------| | Customer Reviews | 3.9 out of 5 stars 29 Reviews | ## Images ![Ethics of Big Data - Image 1](https://m.media-amazon.com/images/I/81LiaLK8NVL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great resource to guide groups and organizations alike in identifying their uses of big data *by P***B on 12 December 2012* Big Data is a fascinating, complex, and multi-layered topic that, with its inherent complexities, could have easily turned this book into a several hundred page publication. The truth is, the ethics around big data are equally if not more complex than the mechanics of how its collected, segmented and used. Fortunately, both Kord Davis and Doug Patterson do not wade too deeply into toolsets or the mechanics, but artfully balance real world examples with thought-provoking points about the use and ethics of big data. Whether you actively are collecting and using big data today or you are completely new to the topic, Ethics of Big Data is an excellent (and easy) read for all to really explore the implications behind such rich insights collected on each one of us. I most appreciated the examples peppered throughout of different corporate published policies versus their actual use of big data. Ethics of Big Data poses very important questions and considerations that every organization should think through. Equally beneficial is for consumers to understand how big data is used today and the risks of its abuse. Best of all, the book does not impose an ethical standpoint, but rather provides a meaningful structure for organizations to establish their position on and statement of use of big data. Despite the deep nature of the topic, this book is an easy and insightful read and one that I would definitely recommend. ### ⭐⭐⭐ Privacy, Identity, Ownership, & Reputation *by J***I on 13 July 2017* The book is very short und includes 4 chapters – “Big Data, Big Impact”, “Values and Actions”, “Current Practices”, and “Aligning Actions with Values”. It raises a lot of questions and includes lots of repetition but lacks the answers. The book claims to deal with the topic “Ethics of Big Data” but, in my opinion, it only covers the aspect “Personal Data” in die Big Data field, as it only mentions “Privacy”, “Identity”, “Ownership”, and “Reputation”. It is a short, nice intro into the topic “ethical questions of Big Data” and helps to get a first and basic overview. But for a deeper dive it’s not enough. ### ⭐⭐⭐ Big Data Concept, Limited Content Treatment *by C***S on 23 December 2012* As our organization is actively exploring greater use of "big data", I thought I would try to get knowledgeable about some of the potential ramifications of this area. I've not completely gotten through the book, but I was more than a little surprised at the book's length (68 pages) - which seemed "less" than what it should have been (based on what I'm not sure), and it seemed disproportionate for the price (although I purchased a Used copy). What I've read so far has not been either inspiring or a significant revelation, but maybe that's just how it goes with some books. ## Frequently Bought Together - Ethics of Big Data: Balancing Risk and Innovation - Business Intelligence Strategy and Big Data Analytics: A General Management Perspective - Big Data Concepts, Theories, and Applications --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/286751763-ethics-of-big-data](https://www.desertcart.at/products/286751763-ethics-of-big-data) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-07-16*