--- product_id: 299220211 title: "Business Intelligence Strategy and Big Data Analytics: A General Management Perspective" price: "€ 77.84" currency: EUR in_stock: true reviews_count: 5 url: https://www.desertcart.at/products/299220211-business-intelligence-strategy-and-big-data-analytics-a-general-management store_origin: AT region: Austria --- # Practical Real-World Insights Comprehensive BI Strategy Change Management Focus Business Intelligence Strategy and Big Data Analytics: A General Management Perspective **Price:** € 77.84 **Availability:** βœ… In Stock ## Summary > πŸ“ˆ Elevate your management game with BI insights that mean business! ## Quick Answers - **What is this?** Business Intelligence Strategy and Big Data Analytics: A General Management Perspective - **How much does it cost?** € 77.84 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/299220211-business-intelligence-strategy-and-big-data-analytics-a-general-management) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Real-World Case Studies:** Learn from leading companies’ successes and challenges in BI execution. - β€’ **ROI-Driven Change Management:** Navigate organizational shifts to maximize BI investment returns. - β€’ **Swiss Army Knife of Analytics:** Versatile BI tools tailored to marketing, sales, operations, and finance. - β€’ **Master BI for Competitive Edge:** Unlock how top firms leverage BI to drive profits and outperform rivals. - β€’ **Strategic & Tactical BI Integration:** Align business units and tech for seamless BI program delivery. ## Overview This book offers a strategic and practical guide to business intelligence and big data analytics from a general management perspective. It reveals how to overcome common barriers, align BI initiatives with core business functions, and drive measurable economic benefits through real-world examples and change management techniques. ## Description Business Intelligence Strategy in the Big Data Analytics: A General Management Perspective explains how to deliver competitive advantages and substantial economic benefits by overcoming commonly-encountered barriers to success. It includes lessons learned from leading companies that provide practical ideas for how to use the many different forms of BI to meet key business objectives. Further, it clarifies how BI initiatives are really business initiatives that require business units to change how they use information and analysis to drive and improve business results, particularly profits. Business intelligence (BI) and business analytics are like a Swiss army knife-they can be used in many different ways to achieve many different business purposes. In working with leading companies in a wide range of industries to help them formulate and execute BI strategies and program plans, the author has seen firsthand that these successful companies struggle in two key areas: BI Strategy, which is understanding how they can leverage BI in core business functions such as marketing, sales, customer service, operations, distribution, supplier management, cost improvement, and financial management; and BI Program Execution, which is effectively aligning and executing the diverse workstreams that are critical for achieving a return on investment (ROI), including change management, business process and BI integration, and BI and data warehousing development. Review: ... it to give as a gift and the person liked it a lot - I bought it to give as a gift and the person liked it a lot. Review: Clear simple big picture view - As a student of BI, I keep going back to this book to give me perspective on how BI solutions are conceived in real world consulting situations. The author's experience with a variety of companies influences the material in this book. A good primer on what BI looks like out there in the real world. ## Features - Business Intelligence Strategy and Big Data Analytics: A General Management Perspective - Product type: ABIS BOOK - Morgan Kaufmann ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 2,541,110 in Books ( See Top 100 in Books ) 1,153 in Database Management Systems (Books) 3,481 in Computer Information Systems | | Customer Reviews | 4.2 out of 5 stars 24 Reviews | ## Images ![Business Intelligence Strategy and Big Data Analytics: A General Management Perspective - Image 1](https://m.media-amazon.com/images/I/71J4jHf7h-L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ ... it to give as a gift and the person liked it a lot *by L***S on 5 September 2018* I bought it to give as a gift and the person liked it a lot. ### ⭐⭐⭐⭐⭐ Clear simple big picture view *by A***S on 26 May 2017* As a student of BI, I keep going back to this book to give me perspective on how BI solutions are conceived in real world consulting situations. The author's experience with a variety of companies influences the material in this book. A good primer on what BI looks like out there in the real world. ### ⭐⭐⭐⭐⭐ Great book. Explains big data in a simple yet ... *by D***N on 8 December 2016* Great book. Explains big data in a simple yet detailed way. I would recommend this book. ## Frequently Bought Together - Business Intelligence Strategy and Big Data Analytics: A General Management Perspective - Ethics of Big Data: Balancing Risk and Innovation - Big Data Concepts, Theories, and Applications --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/299220211-business-intelligence-strategy-and-big-data-analytics-a-general-management](https://www.desertcart.at/products/299220211-business-intelligence-strategy-and-big-data-analytics-a-general-management) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-07-27*