--- product_id: 3020318 title: "The Medium is the Massage" price: "€ 22.48" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.at/products/3020318-the-medium-is-the-massage store_origin: AT region: Austria --- # Prescient digital insights Classic media theory gem Innovative visual storytelling The Medium is the Massage **Price:** € 22.48 **Availability:** ✅ In Stock ## Summary > 🌟 Unlock the media matrix — see the message behind the medium! ## Quick Answers - **What is this?** The Medium is the Massage - **How much does it cost?** € 22.48 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/3020318-the-medium-is-the-massage) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Visual-Text Fusion:** Pioneering graphic design collaboration creates a dynamic reading experience that’s as stimulating as your favorite digital feed. - • **Timeless Media Wisdom:** McLuhan’s theories remain shockingly relevant in today’s digital age, guiding your understanding of media’s true power. - • **Global Village Visionary:** Foretells the interconnected world we live in, making this a must-have for anyone navigating globalization and social networks. - • **Cultural Compass for Managers:** Decode the societal impact of media to lead with insight in tech-driven environments and evolving communication landscapes. - • **Top-Ranked Intellectual Classic:** Join thousands of professionals who’ve rated this book 4.4 stars, cementing its status as a foundational media reference. ## Overview Marshall McLuhan’s 'The Medium is the Massage' is a groundbreaking exploration of how media shapes society, culture, and individual perception. Combining provocative text with innovative graphic design, this book predicted the rise of electronic media and the global village decades before the digital revolution. Essential reading for professionals seeking to understand the profound influence of media in the Information Age. ## Description 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. Review: A must read of all who use media and ingest it - A must read for all who create and digest media. More than ever today, we let Media Massage us, and now with always on, social media, AI this book should help you take a minute to reassess, how we all like to be massaged, and our will dissipates and we are just getting massaged into information sponges. Review: Presaged electronic media, the global village, and many other current events - In the 1960s, McLuhan presaged the communications age through his studies of “electronic media.” His thoughts shone light on the way forward and are now standards of understanding today. For instance, he coined the term “global village” in showing the ways of globalization. This work consists of much more than text. Published in black-and-white, it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us. McLuhan squarely places the focus on the nature of the media. He looks to history to see how Gutenberg transformed the world through the advent of print media. He contends that television, movies, and other pictorial media begun the transform the world in the 1950s and 1960s. It made the world a smaller place, a global village, where people in far-flung places of the world borrow and learn from each other. To him, electronic media are non-linear, unlike books. Rather, they unite thought and action in a way that books do not. This allows fields like psychology to flourish as instant reactions become more important. In its production, each page is adorned with images that reinforce McLuhan’s message. While such things are commonplace over fifty years later, this type of presentation was pioneered in these works. We can now observe through studying contemporary discourse that this work was spot-on in its predictions. For me, as a software developer and student of culture, this work simply reinforces what I see around me. I spend a lot of my time on the computer and Internet. I see first-hand that McLuhan’s theses worked out. Still, I found this image-oriented book very stimulating. All of the poignant pictures tired out my eyes. It reminded me of the electronic media that are now standard, like the electronic news or even Facebook and Instagram. This work continues to inform the intellectual class and students of culture. Those interested in the history of ideas will be particularly attracted to this work. Those, like me, who are concerned with the role of computers in society will find this work compelling. As commonly said, we live in the Information Age, and this book sketched the outlines, fifty-plus years ago, of what that would look like. Many say that it is the most mature expression of McLuhan’s thought. For that reason, it’s worth attending to his perspective today. ## Features - McLuhan's 'The Medium is the Massage' is a top favorite, potentially as impactful as 'Understanding Media' - McLuhan's theories continually prove spot-on with each tech advancement - McLuhan's ideas help navigate new societal environments, like computing's impact on biology and science - McLuhan's works are translated into over a dozen languages - McLuhan is hailed as the 20th century's most innovative thinker - Quentin Fiore, a renowned American graphic designer, is McLuhan's most successful collaborator - Jerome Agel, author of over fifty books, has produced original visual interpretations of McLuhan's and Fuller's works ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #31,808 in Books ( See Top 100 in Books ) #11 in Communication Reference (Books) #46 in Communication & Media Studies #141 in Graphic Design (Books) | | Customer Reviews | 4.4 out of 5 stars 951 Reviews | ## Images ![The Medium is the Massage - Image 1](https://m.media-amazon.com/images/I/61V9w0kvkNL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must read of all who use media and ingest it *by J***K on April 22, 2026* A must read for all who create and digest media. More than ever today, we let Media Massage us, and now with always on, social media, AI this book should help you take a minute to reassess, how we all like to be massaged, and our will dissipates and we are just getting massaged into information sponges. ### ⭐⭐⭐⭐⭐ Presaged electronic media, the global village, and many other current events *by S***N on November 27, 2020* In the 1960s, McLuhan presaged the communications age through his studies of “electronic media.” His thoughts shone light on the way forward and are now standards of understanding today. For instance, he coined the term “global village” in showing the ways of globalization. This work consists of much more than text. Published in black-and-white, it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us. McLuhan squarely places the focus on the nature of the media. He looks to history to see how Gutenberg transformed the world through the advent of print media. He contends that television, movies, and other pictorial media begun the transform the world in the 1950s and 1960s. It made the world a smaller place, a global village, where people in far-flung places of the world borrow and learn from each other. To him, electronic media are non-linear, unlike books. Rather, they unite thought and action in a way that books do not. This allows fields like psychology to flourish as instant reactions become more important. In its production, each page is adorned with images that reinforce McLuhan’s message. While such things are commonplace over fifty years later, this type of presentation was pioneered in these works. We can now observe through studying contemporary discourse that this work was spot-on in its predictions. For me, as a software developer and student of culture, this work simply reinforces what I see around me. I spend a lot of my time on the computer and Internet. I see first-hand that McLuhan’s theses worked out. Still, I found this image-oriented book very stimulating. All of the poignant pictures tired out my eyes. It reminded me of the electronic media that are now standard, like the electronic news or even Facebook and Instagram. This work continues to inform the intellectual class and students of culture. Those interested in the history of ideas will be particularly attracted to this work. Those, like me, who are concerned with the role of computers in society will find this work compelling. As commonly said, we live in the Information Age, and this book sketched the outlines, fifty-plus years ago, of what that would look like. Many say that it is the most mature expression of McLuhan’s thought. For that reason, it’s worth attending to his perspective today. ### ⭐⭐⭐⭐⭐ Part of the Canon of English Literature *by W***L on May 31, 2026* This is one of those things that everyone should read. It's amazing how it foresaw how the modern world would change into...whatever has happened. It's a quick read, but it opens you up to how the environment we experience life through shapes our perceptions, and what the technological mass media age is doing to us, and doing against us. ## Frequently Bought Together - The Medium is the Massage - Amusing Ourselves to Death: Public Discourse in the Age of Show Business --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/3020318-the-medium-is-the-massage](https://www.desertcart.at/products/3020318-the-medium-is-the-massage) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-07-16*