---
product_id: 47926219
title: "COLOR WOW Root Cover Up"
brand: "color wow"
price: "€ 59.71"
currency: EUR
in_stock: true
reviews_count: 13
category: "Color Wow"
url: https://www.desertcart.at/products/47926219-color-wow-root-cover-up
store_origin: AT
region: Austria
---

# Lasts until shampooed out Reflective mineral powder for natural shine Water & sweat resistant COLOR WOW Root Cover Up

**Brand:** color wow
**Price:** € 59.71
**Availability:** ✅ In Stock

## Summary

> ✨ Root perfection that lasts till your next shampoo—because your hair deserves the WOW factor!

## Quick Answers

- **What is this?** COLOR WOW Root Cover Up by color wow
- **How much does it cost?** € 59.71 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/47926219-color-wow-root-cover-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multi-Use Magic:** Doubles as a brow powder to perfect your arches and boost volume
- • **Instant Root Rescue:** Conceals greys & blends highlights in seconds for a flawless, natural look
- • **Swim-Proof Confidence:** Stays put through sweat, humidity, and even swimming—no touch-ups needed
- • **Thicker Hair Illusion:** Fills in thinning spots and exposed scalp to create visibly fuller hair
- • **Non-Waxy, Lightweight Finish:** Mineral-based formula won’t stiffen or dull hair, keeping your style fresh

## Overview

COLOR WOW Root Cover Up is a mineral-based, semi-permanent powder that instantly conceals greys and root regrowth with light-reflective pigments. It resists water, sweat, and humidity, lasts until shampooed out, and doubles as a brow filler. Designed for ageing and thinning hair, it creates a natural, multi-dimensional look without wax or stiffness, making it the go-to solution for professional, on-the-go root touch-ups.

## Description

Product Description COLOR WOW Root Cover Up in Dark Blonde instantly conceals greys and blends highlights, delivering soft, natural-looking coverage in seconds. Developed by beauty legends Gail Federici and John Frieda, this award-winning root touch up powder uses light-reflective pigments to mimic the tone and depth of salon-coloured hair — without dullness or stickiness. Ideal for toning down harsh regrowth and boosting brightness at the roots, this non-waxy, mineral-based powder adheres without residue and resists sweat, water, and humidity. The included dual-ended brush makes touch-ups clean and precise, wherever you are. Ingredients TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL, TETRAISOSTEARATE, ETHYLHEXYLGLYCERIN, ZEA MAYS (CORN) STARCH, PHENOXYETHANOL, KAOLIN, TRIETHOXYCAPRYLYLSILANE, POTASSIUM, SORBATE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES) Directions Apply to dry hair, load up small end of brush with powder, use free hand to pull hair flat and taut against head, press brush down firmly into roots starting from scalp and working out, do not use a sweeping motion, apply more powder as needed, to extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Review: WOW It works! - Great product, does what is says on the tin. A little expensive but it works!
Review: The only one I'll buy - This might be more expensive than other brands, but this is the only one I've found which works without really feeling like my roots are caked. It covers grey well - but dab it on using the brush as opposed to brushing on. Good for thinning hair by making it appear thicker at the scalp. Good to use in between root dye appointments. Lasts until the next wash. This is the only one I'll buy now.

## Features

- Temporary colour stays until shampoo’d out (you can swim in it!)
- Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
- Reflective mineral powder for a multi-dimensional, natural look
- Doubles as a brow powder and helps fill in thinning areas
- Stays in place without waxes or dyes; won’t stiffen or dull hair

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07229BG2F |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 5,016 in Beauty ( See Top 100 in Beauty ) 10 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Dark Blonde |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.0 out of 5 stars 4,311 Reviews |
| Global Trade Identification Number | 05060150185472 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Ageing |
| Hair type | Ageing |
| Item Form | Powder |
| Item Type Name | Powder Regrowth Cover |
| Item Weight | 2 Grams |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW547 |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free |
| Model Number | CW547 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| Recommended Uses For Product | salon |
| Unit Count | 2.1 gram |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Dark Blonde
- **Hair type:** Ageing
- **Item form:** Powder
- **Material Type Free:** Ammonia Free
- **Material feature:** Cruelty Free
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 2.1 gram

## Images

![COLOR WOW Root Cover Up - Image 1](https://m.media-amazon.com/images/I/61k0TltYsSL.jpg)

## Available Options

This product comes in different **Configuration, Color** options.

## Questions & Answers

**Q: Does it stain pillows at night?**
A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok.

**Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!**
A: No, you won't get any mess from this product.  Once it goes on to your hair it fixes quickly and will only come out with shampooing.  And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off.  It won't cause any staining, and it won't run if she gets her hair wet.  For my part, I use this product to tide me over between hair appointments.  I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job.  It is the easiest product to use.  Color Wow do a couple of YouTube demonstrations - it is exactly as they say.

**Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?**
A: I don't think it said on packaging but on their website it states it  is not tested on animals and contains no animal-derived ingredients. hope that helps

**Q: Can I use it for grey hairline ??**
A: It is good for colouring grey, however I do think product is too expensive as there is not much of it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ WOW It works!
*by F***Y on 13 April 2026*

Great product, does what is says on the tin. A little expensive but it works!

### ⭐⭐⭐⭐⭐ The only one I'll buy
*by R***D on 3 June 2026*

This might be more expensive than other brands, but this is the only one I've found which works without really feeling like my roots are caked. It covers grey well - but dab it on using the brush as opposed to brushing on. Good for thinning hair by making it appear thicker at the scalp. Good to use in between root dye appointments. Lasts until the next wash. This is the only one I'll buy now.

### ⭐ Don't waste your money
*by K***M on 25 August 2024*

Paid nearly £30 for this and it was a total waste of money. I ordered platinum to cover my dark roots and the label on the box said platinum/blonde so not sure if one product counts as two colours as they also had a blonde option. It was a powdery yellow colour and nowhere near platinum. Coverage was useless, a cheap eyeshadow would do the same. Maybe the dark browns are better.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing

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*Product available on Desertcart Austria*
*Store origin: AT*
*Last updated: 2026-08-26*