--- product_id: 49703926 title: "Preference Dark Auburn" brand: "l'oreal paris" price: "€ 0.12" currency: EUR in_stock: false reviews_count: 7 url: https://www.desertcart.at/products/49703926-preference-dark-auburn store_origin: AT region: Austria --- # 30 min full cure time Fade-Defying Color & Shine System Care Supreme Conditioning treatment Preference Dark Auburn **Brand:** l'oreal paris **Price:** € 0.12 **Availability:** ❌ Out of Stock ## Summary > 🔥 Turn heads with every strand – your ultimate dark auburn glow-up! ## Quick Answers - **What is this?** Preference Dark Auburn by l'oreal paris - **How much does it cost?** € 0.12 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/49703926-preference-dark-auburn) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ammonia-Free Formula:** Gentle on hair while delivering salon-quality permanent color. - • **Deep Conditioning Care:** Infused with Care Supreme Conditioner for silky, nourished strands. - • **Signature Shade Selection:** Choose from 50+ luminous shades to express your unique style. - • **Vibrant, Long-Lasting Auburn:** Experience rich, radiant color that stays vivid wash after wash. - • **30-Minute Quick Transformation:** Fast, professional results that fit your busy lifestyle. ## Overview L'Oréal Paris Superior Preference Dark Auburn is a permanent, ammonia-free hair color featuring a unique Fade-Defying Color and Shine System paired with a Care Supreme Conditioning treatment. It delivers vibrant, long-lasting color with exceptional shine in just 30 minutes, suitable for all hair types and available in over 50 shades. ## Description Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Directions 1. Pour the gel colourant into the developer crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse. Review: Great colour! great coverage! Great conditioning - Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended Review: . - Good product , but long delivery ## Features - L'Oréal Paris Superior Preference Hair Color 4R Dark Auburn - 1-Count ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000RDG7DO | | ASIN | B000RDG7DO | | Benefits | Long-lasting Color | | Best Sellers Rank | 352,332 in Beauty ( See Top 100 in Beauty ) 4,207 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | Red | | Container Type | Tube | | Customer Reviews | 4.6 4.6 out of 5 stars (620) | | Customer reviews | 4.6 4.6 out of 5 stars (620) | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249253052 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Weight | 0.24 Grams | | Item model number | I0026892 | | Manufacturer | L'Oreal Paris Hair Color | | Manufacturer | L'Oreal Paris Hair Color | | Material Features | Ammonia free | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Dimensions | 6.1 x 9.14 x 15.75 cm; 0.24 g | | UPC | 071249253052 | | Unit Count | 1 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** Red - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Ammonia free - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Long-lasting Color - **Unit count:** 1 count ## Images ![Preference Dark Auburn - Image 1](https://m.media-amazon.com/images/I/81KeXphPZzL.jpg) ![Preference Dark Auburn - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg) ![Preference Dark Auburn - Image 3](https://m.media-amazon.com/images/I/71woeNZ6SyL.jpg) ![Preference Dark Auburn - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg) ![Preference Dark Auburn - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg) ## Questions & Answers **Q: Im dark brown but can see red tones a little so if i put this on will it get rid of red tones?** A: I had dark red hair and thought the ash colour would neutralise the red tones and it didn’t work as well as I hoped it would. I had to put a further black dye on my hair after this one to fully cover the red ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great colour! great coverage! Great conditioning *by P***E on 8 September 2025* Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended ### ⭐⭐⭐⭐ . *by R***L on 29 July 2025* Good product , but long delivery ### ⭐⭐⭐ Review *by R***A on 6 November 2019* Hält auch nicht länger als andere Haarfarben, sehr teuer ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/49703926-preference-dark-auburn](https://www.desertcart.at/products/49703926-preference-dark-auburn) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-04-23*