--- product_id: 52232693 title: "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" price: "€ 47.61" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.at/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market store_origin: AT region: Austria --- # 4M+ copies sold worldwide 49 languages & global bestseller 2 new chapters + updated insights Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant **Price:** € 47.61 **Availability:** ✅ In Stock ## Summary > 🌊 Dive into the Blue Ocean and leave competition in the red! ## Quick Answers - **What is this?** Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - **How much does it cost?** € 47.61 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.at](https://www.desertcart.at/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Proven Framework:** Leverage 150+ strategic moves across 30 industries for uncontested growth. - • **Global Phenomenon:** Join over 4 million readers transforming industries worldwide. - • **Cutting-Edge Updates:** Expanded edition with fresh content and new chapters to stay ahead. - • **Leadership Hall of Fame:** Endorsed by Fast Company as a top leadership and innovation guide. - • **Multilingual Masterpiece:** Accessible in 49 languages, making strategy truly universal. ## Overview Blue Ocean Strategy, Expanded Edition is a globally acclaimed business classic by W. Chan Kim and Renée Mauborgne, offering a revolutionary approach to strategy that focuses on creating untapped market spaces rather than competing in saturated markets. With over 4 million copies sold, translated into 49 languages, and updated with new chapters and case studies, this edition equips professionals with proven tools to innovate, grow, and make competition irrelevant. ## Description OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY , visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Review: Good knowledge in this book - I found this to be an amazing read. it's a good book to help you to drive innovation or to be different and the perspectives it gives you is an eye opener. Lots of value to be gained from this book, great stories and examples that you can take on and implement. It has a lot of great insight here, great book to read regardless. Hope you found my review helpful. Review: Great book - Great book to read! ## Features - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Product type: ABIS BOOK - Brand: Harvard Business Review Press ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 21,630 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.6 out of 5 stars 6,111 Reviews | ## Images ![Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Image 1](https://m.media-amazon.com/images/I/91YCWH4jFdL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good knowledge in this book *by L***S on 13 February 2024* I found this to be an amazing read. it's a good book to help you to drive innovation or to be different and the perspectives it gives you is an eye opener. Lots of value to be gained from this book, great stories and examples that you can take on and implement. It has a lot of great insight here, great book to read regardless. Hope you found my review helpful. ### ⭐⭐⭐⭐⭐ Great book *by A***R on 14 March 2026* Great book to read! ### ⭐⭐⭐⭐ A solid book on strategy *by A***R on 21 May 2024* Well considered and expertly crafted, this book is digestible and practical. I did find it a bit slow to warm up and it had a long tail that I abandoned, but the core centrepiece was highly insightful and full of useful tactics that can be deployed straight from the pages into your business. ## Frequently Bought Together - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.at/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market](https://www.desertcart.at/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) --- *Product available on Desertcart Austria* *Store origin: AT* *Last updated: 2026-08-18*