Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count

Gives a rich, vibrant color that looks natural and shiny. It covers grays well and feels nourishing on hair. Easy to apply and long‑lasting — I’m happy with the results!

not harsh on hair. smell pleasant, excellent color, Color lasts like all other brands 4 weeks

I have been using this hair dye for at least 12-15 years! I get the golden blonde (90), and it does pull a little red because of the golden tones, but I love the honey blonde look. My hair always feels super soft after using the included conditioner and I always pack the extra conditioner in my suitcase because it's a nice deep treatment when all the hotels have is a light conditioner.

I have short hair and use the blonde 100 color which turns out perfect every time. I don't need blue or purple shampoo when using this. The color seems to maintain very consistently for the 3-4 weeks til i cut my hair and recolor. I've tried a few other products which came out way different than advertised, and I also made my hair like icy blonde which required purple shampoo about every 3-4 days to knock down brassiness which just isn't a problem with this at all. It's a nice natural blonde tone that isn't artificial looking. My dark eyebrows make it fairly obvious I dye my hair but this is way nicer looking than anything i ever got from straight bleaching and toning afterwards etc. I might experiment with some other shades of blonde in the general ballpark of like 90-111 and see how they come out but so far this light natural blonde 100 is the best blonde i've ever had. my hair looks far better than it used to at the salon years back when i used to get it bleached as a kid. with short hair everything comes out a tiny bit darker as it's all closer to the roots and is more newly formed hair that's less porous so i'd probably aim for a shade or two lighter than what you are wanting if you're a guy with short dark brown hair to start with. generally speaking though this is pretty accurate with the color chart on the box and if you have short hair, there's plenty in the bottle to run it through a second time before it goes bad if needed (like during the same setting it would have to be done right after the first round is washed out and hair is dried.). The tone of this seems to have that nice kinda multi dimensional look of real hair that doesn't all look like a solid paint job on your head like some hair dyes tend to look like, at least for nearly a week til they lighten up and tone down from washing. After about a handful of different products I'm glad to have found this. Definitely hoping they make this forever without discontinuing. Super solid product that's beyond simple to use. Within 35 minutes and minimal efforts you should have the hair color you likely wanted. Overall doesn't seem to be too harsh on my head either. Definitely doesn't turn my hair into half cooked ramen noodles like when straight up bleaching and toning. The mask this comes with is pretty amazing. I leave it in for like a half hour while i fire one up and then rinse it out after. Everyone's hair reacts differently to different products so I obviously can't guarantee you will have the same awesome results I did but I'd say it's worth a shot.

I was a long time use of the Clairol Natural Instincts brand in Medium Brown but became disappointed with how dark the shade turned out. I decided to switch to the Garnier Nutrisse Nourishing crème hair color formula in Medium Brown 50 Truffle and It exceeded my expectations! It’s a soft brown that’s a more natural medium brown and does a great job of covering the gray. I like the thicker formula and the avocado oil that’s mixed in before applying. And it smells so nice! The only problem I have with this brand is the after coloring conditioner. I used about a quarter size of the conditioner as I’ve done with the Clairol brand but as others have mentioned, it made my hair feel kind of oily and it removed the nice scent that was left after coloring. This is where the Clairol Natural Instincts has Garnier beat. The Clairol after color conditioner leaves my hair soft, shiny, and smells oh so good! I’ll continue to use the Garnier coloring formula, but I’m tossing out the conditioner and sticking with the Clairol conditioner.

For the longest time I was willing to let my silver grow until one day there was so much of it that my dark hair looked like it was lighter than it was. If I had Grey hairs, it probably wouldn't be an issue but true silver hairs reflect a ton of light, are almost white and reflect light through all your other hair colors. It was time for a change... First I tried a soft black that was more brown than black and didn't really suitme. Then I went pure Indigo and loved it, but it faded quickly. I love the deep blue hue of the Indigo and when silver starts to grow out, it blends in up until you get close to an inch of growth. I finally settled on Mulberry which is a gorgeous blue black and hides the silver very well, but again, only up to about an inch of silver showing. So, how often you need to redye/touch up your roots is completely dependent on how fast your hair grows. I can go as long as 8 weeks or as short as 3.5 weeks. This largely depends on my health and my diet. I eat a lot of fresh vegetables, peas and beans full of great nutrients. When my thyroid is fully regulated, combined with my very healthy diet, my hair needs coloring every 4 weeks. I love that I can get this in a 2 pack and I love that it's peroxide and ammonia free. I do suggest that if you use this, make sure you are conditioning your hair. Also, when you color your hair, might I suggest using some Vaseline at the skin of your hair lines and both sides of your ears? This helps get the dye off without staining your skin. I also suggest using nitrile gloves instead of the ones they provide. You'll find it's easier and less messy. That said, I highly recommend this product!

Perfect match and easy to use product. Smelled amazing and my hair is soft and fuller! I'm 64 and refuse to go all gray yet 😉

Long lasting effects on hair

Worked as described. Color of hair turned out much darker than pictured on box though. I was expecting lighter brown but end result was nearly black.

I have only just used this product but I am really pleased with the easy way it applied. The colour is really close to my natural hair colour. I have always used the gloves to apply when I have had to colour 🧤 own hair

Great on black hair but less successful on brown tinged black hair. Left it on for 35 mins but needs longer!

Worked just as expected with box dye. Darkened my hair that had faded over time and left it soft. For people saying it didn’t colour their hair, this is box dye. You can’t expect salon results from 6 dollar drug store product. If you have dark hair don’t expect your hair to take to any of the colours on the box. If your trying to go from dark to light go to a beauty supply store for colour and toner