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💜 Own your shade, protect your strands, and join the cruelty-free colour revolution!
Smart Beauty’s Rich Plum Permanent Hair Dye delivers a salon-quality, vibrant plum color with built-in plex treatment to protect and strengthen hair. This vegan, cruelty-free, and PPD-free formula covers grey hair effectively and suits all hair types. Designed for easy, mess-free home application, it combines premium UK and EU ingredients with ethical standards, empowering you to express your boldest self with confidence and care.











| ASIN | B07QBPP43H |
| Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Best Sellers Rank | 2,243 in Beauty ( See Top 100 in Beauty ) 38 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Plum |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,716 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | SBPBLEN |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free |
| Model Number | Rich Plum Permanent Hair Dye |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Recommended Uses For Product | Hair coloring, Grey coverage, Home use |
| Set Name | Smart Beauty Plum Blue Set |
| UPC | 830577001540 |
| Unit Count | 125.0 millilitre |
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