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✨ Elevate your hair game with normcore — where clean meets luxe! 🍊
Amika Normcore Signature Shampoo is a 1000ml sulfate-free, colour-safe formula designed for fine to medium hair. Infused with nourishing sea buckthorn and coconut acid, it delivers a rich lather that cleanses gently while boosting softness and hydration. Clinically proven to condition hair 7x more, this cruelty-free shampoo offers salon-quality care that protects colour and supports healthy, vibrant strands.


















| ASIN | B07H3HD9SC |
| Active Ingredients | Buckthorn Extract |
| Age Range Description | All |
| Age range (description) | All |
| Benefits | Adding shine and luminosity to hair |
| Best Sellers Rank | 22,280 in Beauty ( See Top 100 in Beauty ) 859 in Shampoos (Beauty) |
| Brand | Amika |
| Brand Name | Amika |
| Customer Reviews | 4.5 out of 5 stars 3,257 Reviews |
| Global Trade Identification Number | 00815151025709, 00840117804500 |
| Hair Type | All |
| Hair type | All |
| Item Dimensions | 7.7 x 7.9 x 24.5 centimetres |
| Item Form | Liquid |
| Item Weight | 1.08 kg |
| Item form | Liquid |
| Liquid Volume | 1000 Millilitres |
| Manufacturer | Amika |
| Manufacturer Part Number | AM50.13638 |
| Material Type Free | Sulphate Free |
| Model Number | AM50.13638 |
| Number of Items | 1 |
| Other Special Features of the Product | luminising |
| Recommended Uses For Product | Salon |
| Scent | Amika |
| Scent Name | Amika |
| Suitable Hair Colour | All Hair Colours |
| UPC | 815151025709 840117804500 |
| Unit Count | 1000.0 millilitre |
M**Y
Love it
Love it smells gorgeous got even better after several washes
R**H
Good
Good product
C**N
New product trying
Wife loves it
L**R
Shampoo
Brilliant smells lovely
A**S
Hydrating
Quick delivery, I have only used once seem good my hair seems softer. Conditioner might be a little too heavy for my hair but my hair is odd and it’s hard to find products that suit
S**S
Hair care
Very satisfied with this product. Quick action on my very dry hair.
L**Y
The only salon brand worth investing in
This is my absolute favourite daily shampoo and conditioner it’s nourishing and beautifully lightweight. I’m a huge advocate for using drugstore hair care and amika is one of the only high end brands I think is worth the money! Using this alongside ‘the kure’ mask has saved my hair!
J**Y
Love this
Quality delivery and great products
F**S
Hairdresser recommended
Love this shampoo. My hairdresser recommended I get this to use with my extensions. It cleans my hair well and smells so good. It is soft on my extensions, helping them to last longer and stay moisturized. I typically have oily roots, but this does not add to the oiliness of them at all. Overall, a great shampoo!
J**9
Love Amika products!
Great for my color-treated hair. Gives it just the right amount of moisture but isn’t too heavy.
J**H
Great shampoo
Love it. Smells good, hair feels clean and moisturized
C**U
Zero Frizz, Max Glow – Obsessed
I tried this shampoo last week and honestly? Loved it! My hair felt super soft right after the first wash—no frizz, no dryness, just that fresh, bouncy vibe. The scent is light and kinda addictive, not overpowering at all. For the price, it punches way above its weight. Definitely repurchasing—10/10 would recommend!
Trustpilot
2 days ago
1 month ago