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✨ Root cover that works as hard as you do!
COLOR WOW Root Cover Up is a fast-acting, water-resistant mineral powder that instantly conceals roots, grays, and thinning areas without harsh chemicals. Its natural, multi-dimensional pigments blend seamlessly for a fuller hair appearance, lasting until your next shampoo—even through sweat and swimming. Paraben-free, PPD-free, and cruelty-free, it’s the perfect no-mess touch-up for busy professionals who demand flawless hair between salon visits.







| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #1,303 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 5,995 Reviews |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Powder |
| Item Highlight | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. |
| Item Weight | 4.54 g |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW543 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1 Ounce |
F**A
Great for a shadow root effect
It’s a great product! Looks really natural and I use it like a shadow root effect. I get my roots / blonde gloss touched up every 5 weeks but that last week or so can be rough when the grays come back. I bought the medium brown and it works perfectly for my roots to maintain that pretty gradient. You may find that you need to smudge a bit with your finger but it’s not a big deal. It also seems to be water and sweat resistant but still washes right out on wash day.
C**.
Easy to blind Gray away
This is my second time buying this product. It’s great for getting you to that next hair appointment. You can control how dark how light and put it right where you want it. Washes out easily. Would recommend for helping blend those grays away.
K**K
Great product!
This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots.
E**E
Excellent Product
Works like a charm! The only reason I gave 4 stars was because I ordered it for the color black. What I received was medium brown. It actually worked out for me and matched my very dark hair color! I'm very impressed with this product!!
C**I
A no-regret switch from root spray for easy and effective grey coverage
Ordering this Color Wow root-touch up was my first time trying a powder instead of a spray, and I was dubious, but wow, consider me a convert. I’m 47 and I get my roots touched up every 4-6 weeks but these days the appointments can’t come fast enough—I have naturally dark brown fair and the copious silver-white I have in front just starts showing back up so danged fast. I had been using L’Oréal root spray, but didn’t like how it ran and streaked or how hard it was to attain eceb coverage with the spray. This Color Wow powder doesn’t leave half the mess—even with a little fall-out, it’s just so much easier to avoid leaving too much on the scalp. It kind of magically clings to grey hair so I don’t even have to feel like I need to spend a lot of time being hyper-precise. It seems to last well throughout the day and while it costs a good deal more than the type of root spray I was purchasing, I can already tell it’s going to last much longer. This was a fortuitous purchase—I won’t switch back.
M**O
Worth the price, really covers bald spot without looking heavy, not messy.
Excellent -- covers gray and bald spots. Does not come off unless washed with shampoo or soap, will not run. If you put too much, just the excess off with tissue or those make up removing cloths (dry).
M**L
Great Coverage...Quick and Easy
Great product for root coverup between colorings. Quick, easy, and good coverage. It stays until my next washing (2-3 days for me).
A**O
Good quality, doesn’t last
Positive: easy to apply, and it does cover the white/gray hair Negative: once you wash your hair it is gone and you have to apply it again
F**A
Molto buono!
Copre molto meglio degli spray!
A**A
Tolles Produkt
Super deckend, würde ich wiederkaufen, Verpackung top.
C**N
Génial!
Aide vraiment entre deux colorations. Je recommande
H**D
The Best Root Cover-Up I’ve Tried
This Root Cover Up in Medium Brown is my absolute go-to for covering roots. It blends seamlessly with my hair color and looks completely natural - no harsh lines or obvious patches. What I really appreciate is that it doesn’t change the texture of my hair. It doesn’t feel sticky, heavy, or stiff, and it doesn’t make my hair look dull. It just looks like my natural color. It’s quick, easy to apply, and perfect for stretching time between appointments. I always keep this on hand - highly recommend!
A**A
Muy bien
Definitivamente este producto es un milagro, cumple perfectamente con lo que promete, yo creo que por eso su nombre Wow con este producto
Trustpilot
3 days ago
2 months ago