Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Product ID: 158426632
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition . This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers. Review: Great branding book for your branding course - Kevin Keller is the authority in Branding. Great overview of the most important branding concepts Review: Condition: Used - Acceptable - Arrived incredibly fast, especially before Christmas. The condition of the book was in line with the description. Happy to have the textbook for class. Thanks!
| Best Sellers Rank | #744,625 in Books ( See Top 100 in Books ) #92 in Global Marketing (Books) #153 in Business Marketing |
| Customer Reviews | 4.3 out of 5 stars 146 Reviews |
M**F
Great branding book for your branding course
Kevin Keller is the authority in Branding. Great overview of the most important branding concepts
J**N
Condition: Used - Acceptable
Arrived incredibly fast, especially before Christmas. The condition of the book was in line with the description. Happy to have the textbook for class. Thanks!
J**S
Amazing insight
This is a phenomenal book with clear real world examples
J**R
do not purchase if you have a windows computer!!!!!!
Absolutely terrible! I am a college student and purchased this book for school, it is $94.99, and I cannot access it any form on any platform that I have downloaded and I cannot transfer it to another account and it is available on the kindle app even though it told me I could access it through there when I tried to open the book on the kindle website. If you have a windows computer DO NOT purchase this book you are wasting your money.
R**L
Perfect
I received the book in perfect conditions
D**O
Brand equity book
A good basic book
M**N
This Book Should Be Titled "How To Bore Yourself to Sleep"
I buy several textbooks from Amazon for my classes usually because school bookstores will rip you off coming and going. This book was no different. Honestly, I didn't need it at all. Everything in it can be discovered on a scholarly search engine. The writing isn't particularly good, and nothing here is anything you can't find for free. Thank goodness it was cheap. (I got it just in case.)
N**E
Accessibility feature Text to Speak Disabled on Kindle version
Not only is text to speech disabled on the kindle version, but this textbook was digitized in a way that my phone's built in accessibility feature that reads phone text displays can't read. If you need text to speak, find this book another way as the kindle version is worthless for the vision impaired.
J**S
The ultimate resource for branding theory and practice
This new edition of Keller's Strategic Brand Management refreshes a tradition of providing the most encyclopaedic reference to the concepts that underpin branding and how they can be applied in practice. Don't leave home without it!
B**E
Best book about brand management.
I highly recommend this book, it relates all topics concerning the brand and the way according to which we need to manage it. Book from gold, do not hesitate to buy, if you want to improve your brand performances.
G**D
Really good book.
Really good book.
J**Y
Up to date, a great resource
Love the book but I do wish that the print was larger. As a big book I tend to lay it on the table ri read as it’s a bit floppy and big to hold. Laying the book down means the print is fiercer away so if the font was bigger that would make it more enjoyable to read and less of a strain on the eyes. Still a reasonable size overall.
Y**G
Marketers’ Must Have
This is a very helpful book for marketers. Especially when I didn’t major in marketing in Uni. As a media graduated marketer, I found this book very informative and easy to digest. I read it on kindle app so I can mark all the useful sentences.
Trustpilot
2 days ago
2 months ago