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🐾 Unlock peace of mind—feed smarter, not harder!
The SureFlap Microchip Pet Feeder is a smart, selective feeder that uses your pet’s microchip or RFID collar tag to grant exclusive access to their meals. Designed for multi-pet households, it prevents food stealing, controls portions to support weight management and prescription diets, and seals food freshness with a neoprene-lined lid. Easy to program and train, it’s veterinarian recommended and comes with a 3-year warranty, making mealtimes stress-free and healthier for your pets.
| ASIN | B00O0UIPTY |
| Additional Features | Lightweight |
| Age Range Description | All Life Stages |
| Best Sellers Rank | #5,777 in Pet Supplies ( See Top 100 in Pet Supplies ) #12 in Dog Automatic Feeders |
| Brand | SureFlap |
| Brand Name | SureFlap |
| Breed Recommendation | Small, Medium Breeds |
| Capacity | 400 ml |
| Color | White |
| Connectivity Technology | WiFi |
| Customer Reviews | 4.2 out of 5 stars 13,201 Reviews |
| Dog Breed Size | Medium |
| EU Spare Part Availability Duration | 1 years |
| Global Trade Identification Number | 00812472020086, 05060180391324 |
| Included Components | Placemat |
| Item Dimensions L x W x H | 12.86"L x 7.75"W x 10.24"H |
| Item Type Name | Feeder |
| Item Weight | 1.49 kg |
| Manufacturer | Sure petcare |
| Manufacturer Part Number | 194705 |
| Material | Plastic |
| Material Type | Plastic |
| Model Number | 194705 |
| Number of Items | 1 |
| Operation Mode | Electronic |
| Power Source | Battery Powered |
| Product Care Instructions | Hand Wash Only |
| Recommended Uses For Product | Multiple Pets |
| Special Feature | Lightweight |
| Style | Standard Version |
| Target Species | Cat |
| UPC | 812472020086 |
| Unit Count | 1 Count |
| Warranty Description | No Warranty |
A**R
I love these. Genius idea for multi-cat owners. Solved all of my feeding problems.
My full review after a month! : So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer's prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn't get to, and her own food for weight management. I couldn't just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn't eat her prescription food, which she needs. So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it'll save me money in the long run. I had spent over $1,000 on food stealer's GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn't do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out. And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can't mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can't bother her feeder. Setup: Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet's microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid's collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something....you didn't! Lol. It's probably training mode and you need to read the directions. My cats didn't need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side. Adapting to the feeder/how they handled it: I put food in each feeder, and sat them near their old bowls. I used timid cat's original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn't want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn't want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn't like the "opening sound") and over the rest of the week she opened it herself more, and more, and more times. It's been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn't like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought "the tag is closer to her face and would open it sooner". So during training I used the collar tag so it wouldn't open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it. Shipping: -Ordered 2 of the first gen (the one without the app) because I didn't want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items. -Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions. -Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml.
J**D
Selective microchip feeders that solved food stealing in our multi pet home
Summary: These feeders have been extremely effective in a multi pet household with grazers and one food motivated pet. Our pets range from a 6 lb miniature dog and a small dog around 20 lb to a 10 lb cat and a 15 lb cat, and each one can safely eat their own food without interference while portions stay controlled. Full Review: We currently own four of these selective feeders from SureFlap and use them daily in a mixed household with cats and dogs. Our pets range from a 6 lb miniature dog, a small dog around 20 lb, a 10 lb cat, and a 15 lb cat, and the feeders recognize them reliably. Three feeders are programmed directly to individual microchips, and one is programmed using the included collar tag for a temporary visiting dog. Programming was straightforward, and it is possible to assign more than one pet to a single feeder if needed. The feeders can also be fully reset to clear all programmed pets, which made it easy to reassign one when our household situation changed. Training took a little repetition, but it was easier than expected. We started by placing treats directly in front of the opening and inside the tray so our pets naturally learned to put their face in the correct spot. For two pets that trust handling, I gently guided their bodies and showed them that placing their head near the opening would trigger the lid. It took all of our furbabies a few tries to get used to it. Our small dog’s ears do brush the sides of the opening, which confused him at first when trying to get to his own food. However, that did not stop him from trying to put his head into the other pets’ feeders to see if they would open for him. Thankfully, they did not. These feeders have been a game changer for a household with grazers and one pet that would otherwise overeat. Our grazers can eat when they are hungry without their food being stolen, and the food motivated pet can no longer access meals that are not theirs. It has also stopped two of our grazers from eating each other’s food, which was important for maintaining proper nutrition since one is a small dog and the other is a cat. The only time the system fails is when someone forgets to close a feeder after filling it. In our house that occasionally happens with kids or busy mornings, and the pets will absolutely take advantage of an open feeder. As long as the lids are closed properly, the selective access works exactly as intended. The fourth feeder was added specifically to protect the visiting dog’s food from the other pets. Using the collar tag worked just as reliably as the microchip programming and gave us flexibility for a short term situation. We also upgraded the bowls to the stainless steel version for easier cleaning and labeled each SureFlap feeder with the pet’s initial so we can easily keep track of which feeder is programmed to which pet. ✅ Pros: • Effectively prevents food stealing • Works well for both cats and small dogs • Allows grazers to eat on their own schedule • Supports different diets in the same household • Microchip and collar tag options are both reliable • Feeders can be reset and reprogrammed as needs change ⛔️ Cons: • There can be minor differences in sensor sensitivity between units. Some feeders open very quickly, while others require the pet to place their face closer to the sensor. This temporarily confused one of our cats during training, but with a little repetition they adjusted and now use it without issue. • I do wish the company offered additional size options for larger dogs. These work great for cats and small dogs, but a larger version would have been helpful for our extra large dog whose food was sometimes stolen by our food motivated cat. If they ever expanded the line for bigger dogs, an adjustable height option would also be beneficial so dogs could eat at a more comfortable height that supports their joints. ⭐ Final Thought: I would buy these again without hesitation and would recommend them to any multi pet household dealing with food stealing, portion control, or pets on different diets.
G**N
2 cats, 2 different diets, 2 machines, perfect purchase.
I bought this TWICE because I needed a second one! I have 2 cats. One is an elderly 16 year old cat, the other is almost 5. The oldest cant have dry food or she will puke it up due to sensitive tummy issues, and the youngest wants to have the wet food we give the eldest. So you can see why I needed to get 2 separate ones. It did take a little while to train them to use it (probably at least a month for each cat), but they have no problem now using it. I don't have them microchipped, but the feeders do have their own collar tag with their own code. So each cat has their own collar tag, that works with their own feeder. I've even tested, the covers cant be forcefully opened. So I don't think another animal could even get into it. The feeders don't need to be plugged in too, and just use large batteries. When it came down to training mode, that had me a little worried with the diet differences of both cats. But I tried to watch each cat to see how comfortable they were during each training mode session. Once they went over with no issue with it opening, I went to the next stage. Eventually they had no problem using them. I say be patient, read the training instructions carefully, and it all should be a breeze. Oh last couple notes, my eldest pushes her wet food with her nose a lot, and doing so pushes the food out of the bowl, or it gets stuck onto the cover. Its easy to clean with a sponge. When my youngest was learning to use it, she kept taking the food out of the bowl and monching it outside of the feeder. Now shes okay with keeping her head near the bowl.
C**E
Pretty great (in depth review)
Ordered 4/2025 and have had it for about 6 months now. I do love this product. I got a kitten that believed anything that can be eaten in this house is hers for the taking (dog food, human food, cat food etc). With her stealing our other two cats food I really needed something that let her out but still let our other cats enjoy their food. This product is a pretty penny but I definitely think it was worth it. I had no issues using / setting it up. I have three cats: one large 15 lb adult, one medium 12 lb adult, and a small 8 lb young adult. I have a sure feeder for the two adults. My large cat has no issues eating from the feeder, she does have to get lower than our 12 lb med cat but she doesn’t seem uncomfortable nor unhappy about it. So I would say the fit is fine for my particular cats. This keeps our young adult out of her two sisters’ food while still allowing them to eat as they please, the bars on each side keep her from swooping in beside our other cats. The flap closing time is a good time, not too fast but not too slow, which works as my young adult hasn’t caught on that if she gets in fast enough she could get a bite at least. My only two cons about this feeder are that I wish it had programmable feeding times vs the all day free feed that is standard in these. My cats are on a schedule and I work odd hours that make feeding from the surefeeder inconvenient at times. I also wish that the back cover for the unit came with it rather than having to pay for it separately. TLDR: • Product works, a bit pricey but works for my household of cats. Might not work for quick, greedy cats as the flap won’t close as long as the intended cat is close enough to register the tag • Product Functionality: Effectively prevents other cats from stealing food while allowing access for the intended cats. • Ease of Use: Simple setup and usage with no issues so far • Areas for Improvement: Desire for programmable feeding times and inclusion of the back cover in the initial purchase. Overall 4/5 star product, and in my opinion, it was worth the money I paid. If they came out with one with a programmable feeding time or a dispenser attachment I’d buy it in a heart beat.
L**Y
The only one worth your money
Absolutely excellent. Quiet motor, training settings, very user friendly- the top choice for a reason. I tried a different brand first and should have started with this. Top tier.
P**R
Moody Mama hated it but Fat Cat does just fine
Okay, so I have seen this thing before and I finally decided to buy it in May 2016 (this year) for my oldest cat so my fat cat doesn't eat her food. I have tried everything to get him to drop weight but aside from separating them (headache) and they refuse to do so or sitting with them (which my momma/oldest cat doesn't eat in on sitting) it just hasn't worked. So, I invested. Thing is, at first she would eat from it. She didn't seem bothered but within the first day she just decided she wouldn't eat from it. I cant get her to do so. I even tried to warm her up to it but no, the fatty would just jump up there and eat her food. I finally gave up. (she's a b and super moody/stubborn). This was a bummer cause I had to buy a specific leather collar for her because she has allergy issues and a regular collar is a no go because she will scratch at it so much it frays and she nearly chokes herself with the collar. I decided to make the fatty use it. It's been going well. He doesn't mind it. I have to keep my oldest cats food up on the spare mattress in the room (I hate it but she has made that place her home so far) and I haven't seen him jump up there. So, I've specifically measured the food and he seems to be doing well. So, it works for him. I think maybe if I get another for her it'd be best cause she wont be able to refuse but who knows. Now I have a new kitten whom loves the fat cat (who is only sociable with me and actually chases the dog away for attention) which is entertaining to say the least. Problem is, she sneaks up on him and goes under to get his food. Poor thing nearly died outside when my fiancé found her. It's a whole story of family dying maybe of starvation or heat exhaustion but she lived and is super healthy, not scared of a huge truck, forklift, even the fat cat or dog. She does fear my momma cat as she hisses at her like a meanie. I will also say that she's fast to get in to take his food if he's eating which displeases him but she's such a lover. However, when it's closed she will dance all over top of it and cant eat it. This pleases my fat cat much. To watch her try but not get his food. Good entertainment. Overall, I'd love to get two more of these eventually but right now it's just steep. I'm disappointed that my momma didn't take to it but it's doing its job. I'm not sure why someone would have 30 something cats (yes, you can program that many) or why you would need this feeder to program that many cats to eat from one small bowl. It doesn't make sense. You cant put food for 30 something cats in the feeder and at that point you don't even need this thing and it's probably much more fancier than that person would need with that many cats. Seems like a waste and pointless but sure is funny to think about. Whatever. I do know that the timer can be changed to close sooner so the kitten doesn't get to it as quickly but the way she sneaks in I doubt itll help. Overall, it's a great product! Truly. I wish I would have gotten it cheaper of course. I gave it a 4 star because my momma cat just hated it and I even did what it said for shy cats but they need to have a mood cat adjustment section in the instructions. Not that it is the companies fault but it's so expensive it's truly ridiculous. But I digress, I still think I'd buy more for my other pets. I have already talked about it. Just wishing I could get a discount for getting two or something. UPDATE July 16, 2016: so, I thought it odd before that the lid opens without my cats collar but thought it was just due to my smart watch or something. However, I didn't worry about it since my fat cat is the only one who eats from it (waste of money since its my mama cats food that needs to be protected from HIM) but I made it work. I was having no issues with the new kitty except trying to train her it's not her bowl which was fine. She would play on it and not get any food but I've noticed that if you walk in the feeder or put your hand in it enough it'll open for you without the chip or pressing the button. Sometimes it does it just in one try. Pisses me off cause my dog now has started attempting to eat their food unlike before and if I'm not home he other half doesn't know what he did. Anyway, I'm not happy with this. I reset the feeder. Reprogrammed the chip reader and changed everything. I'm pissed at this point cause $150 is not cheap for a bowl that doesn't do what it says it will. I liked this a lot but now I'm extremely unhappy about it because it's not just about my fat cat not eating other cats food. It's so much more. I've dropped the stars to one now. Attempting to log onto the website for help is a joke too. You sign in and it keeps saying your signed in but takes you back to the page you were on and low and behold you aren't signed in and can't make a comment or ask a question. The only solution for another person with this problem was to reset or call them. I don't even know what kind of number that is so that's not a possibility. The other solution didn't work.
M**H
Perfect fix for cats with different needs!
The first feeder I ordered had a broken motor (lid wouldn't do anything), but the return process was easy enough and a new one was sent out right away. It took my very timid cat a couple of weeks to convert fully to using it. She is on an expensive $80/bag prescription diet and free feeds. Because it was easier, my big cat was being fed the same way but he was getting... well, very hefty. So I needed to do something. This feeder allows my little/timid cat to continue free feeding her prescription food, and put the big boy on a cheaper weight loss diet with scheduled meals. This was expensive, but honestly, it's going to pay for itself in no time given how much I was spending on the prescription food for 2 free feeding cats. Easy setup, looks nice, quiet, easy to clean and operate on a daily basis. No complaints so far.
J**B
Not Durable
I purchased two of these microchip feeders in 2021 to solve a big problem—one of my cats eats everything, leaving nothing for the other. At first, the microchip feeders worked well. Programming each cat to their feeder was easy, and it solved the food-sharing issue. That said, there were frustrations right away: The feeders only run on batteries (no plug-in option). The stainless steel bowls had to be purchased separately, my cats like a lot of cats are allergic to plastic. The bigger issue is durability. Both of my first feeders stopped working after about two years (I thought the warranty was only two years at the time). In 2023, I bought two more through a different reseller to save money. Unfortunately, this second set has already failed in the same way: The red light comes on instead of green. At first I could clear it by pressing the buttons, but eventually it stayed red all the time. Even worse, the flap stopped opening and shutting, making the feeder unusable. At around $175 each, I’ve now spent over $700 on four units that lasted only about two years each. Even if the warranty is now listed as three years, I don’t feel confident spending more money on replacements. The concept is excellent, but the reliability is very disappointing. Imagine needing to buy one for each cat every two years for the duration of their life.
B**P
Yeah, it’s good.
Wow. I have a skinny modern Siamese and a new rescue American Burmese. Siamese eat little and regulate their food. Burmese are a dustbin. My Burmese is getting fat. When I had only the Siamese, she had a dispenser so she had unlimited dry food. But of course her new cat sister thought it was Xmas. So something had to done, and this product seemed to be the answer. At 2 for £180 I took the plunge. The instructions supplied are pants. There is a download though. To save you some time, it’s easy. Put in the 4 batteries not supplied (😵) and it’s ready to go. Press the open button and fill up the bowl. Worth noting, there is a full bowl and a divider one included for two types of food. Place the rubber mat down. Underneath there is a switch. 1, 2 & 3. This is the speed the door closes when the cat is gone. It’s in about 10 second increments. Then press the + button and hold it down. The door opens. Place the tag supplied at the food bowl and it’s paired. The door closes. There is a training mode which opens the door in increments. The only thing explained in the supplied instructions. I didn’t use it. Both are orientals and figured it out fast. The movement is very quiet and both units work with only the paired tag. Apparently it works with the chip in the cat (if they are chipped) but I like the tag option. I presume pairing is the same but you have to grab the cat and get it to the bowl. For some that may not be easy 🤣 and in my opinion may stress them to the object. Anyway, it’s great. Not cheap but enables me to reduce my Burmese’s waistline and stop her stealing her sisters food. I like the accessories. You can get different coloured bowls and mats. Even a guard to stop clever cats getting under the door. We will see. It seals the bowls pretty well too. Stops flies and drying out. All in all, it’s great. If you need this, you are already sold.
S**V
Facile à mettre en œuvre
Mon chat qui a 10 ans a une puce et j'ai configuré l'appareil sans problème. Semble de qualité, je l'ai depuis quelques mois et j'en suis satisfaite, il y a beaucoup de chats dans mon quartier et avec ça mon chat ne se fait plus voler sa nourriture !
J**A
Recomendado
De momento funciona estupendamente. Tenemos dos gatos. La gata no ha necesitado ni el modo entrenamiento, lo aprendió súper rápido. Con el gato está costando un poco más, pero porque es especial y le cuestan los cambios. No hemos podido ni probar el modo entrenamiento porque directamente espera a que le demos la comida en la boca y, lamentablemente, no podemos tener paciencia y esperar a que él coma porque está enfermo y no puede perder peso. Ojalá con los días lo logremos. Es cierto que las placas para collar son quizá demasiado grandes, pero funcionan bien.
G**Y
2頭飼いの治療食にいい!
猫2頭飼いです。メタボ雄猫のダイエット用に購入しました。雌猫のご飯を奪ってしまいドンドン太っていき困っていましたが、 シェアーフィーダーを雌猫に使用したところ、メタボ猫が雌猫の餌を奪えなくなったので、食事調整ができてこの一ヶ月で体重が8.76kg→8.435kg に減量できました。目標は1年後6kg 台なので、期待できます。 お値段は高いと思いましたが、メタボ猫の成人病ならぬ成猫病のオンパレードになってしまい(現在内蔵脂肪、気道狭窄で喘息、関節炎、膀胱結石)こちらの症状改善が期待できるので、改善できるのでしたらありがたい品です。
C**A
Distributore di alimenti a 5 stelle
“Aggiornamento dopo 2 mesi di utilizzo: il distributore funziona benissimo, l’unica pecca è che la ciotola interna, essendo di plastica si impregna dell’odore del cibo e a distanza di due mesi inizia a puzzare. Meglio in acciaio.” Ottimo distributore di cibo, perfetto per chi deve tener sotto controllo l’alimentazione o semplicemente evitare che più gatti si rubino il cibo a vicenda. Dispone anche di una modalità “addestramento” per i gatti più paurosi. La mia gatta ha imparato subito ad usarlo, già dalla memorizzazione del microchip. È semplice da usare e facile da pulire. L’unico problemino, come già specificato da altri acquirenti, è la chiusura del coperchio che anche se dispone di tre velocità non è immediato nella chiusura. Se un gatto è molto furbo può infilarsi subito dietro e mangiare. Al momento questo problema non mi riguarda, in quanto gli altri hanno paura dello sportello che si apre e chiude, e la gatta registrata non si allontana mai come finisce di mangiare, dando cosiddetto il tempo al coperchio di chiudersi prima che gli altri provino ad avvicinarsi. Come valutazione complessiva do comunque 5 stelle perché le merita, e quando tornerà in offerta provvederò ad acquistarlo anche per gli altri due gatti.
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