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🦷 Fresh breath, happy pets, and vet-approved smiles!
C.E.T. Enzymatic Toothpaste is a veterinarian-recommended dental care solution for dogs and cats, featuring a dual-enzyme system that reduces plaque and freshens breath. Safe to swallow and available in a poultry flavor pets love, this 2.5oz toothpaste is made in the USA to ensure premium quality and effective oral hygiene.




| Asin | B00RZDXA7K |
| Best Sellers Rank | #1 in Dog Toothpaste |
| Date First Available | March 20, 2007 |
| Item Model Number | 127717 |
| Language | English |
| Manufacturer | Virbac |
| Product Dimensions | 2 x 1.5 x 6.5 inches; 2.47 ounces |
User
Vet says it is working!
I've tried several products to help with my dog's dental health, and this enzymatic toothpaste has been one of the few that has made a noticeable difference. It controls tartar and plaque really well, and I noticed an improvement in my dog's breath after using it consistently. The flavor must be appealing because my dog actually likes it, which makes brushing much easier.My dog has unfortunately lost teeth every year due to tooth decay, so finding something that truly helps has been important. Since adding this toothpaste to our routine, I feel like we're finally making progress. It's not a miracle cure, but it has definitely made a positive difference in my dog's oral health. My vet says they can tell a difference since I started using it. I highly recommend giving it a try if you're looking for a toothpaste your dog will accept and that actually helps keep their teeth cleaner.
User
My Dog Likes It
I bought this toothpaste for my DOG, and it's been GREAT so far. The poultry flavor makes brushing much easier since my dog doesn't seem to mind the taste.It's easy to use, helps keep my dog's teeth clean, and leaves his breath smelling much better. Regular brushing has become a lot less of a struggle.If you're looking for an easy way to take care of your pet's dental health, this is an EXCELLENT CHOICE.HIGHLY RECOMMENDED!
User
cat likes it
My cat likes the taste enough to lick at it, but not enough to throw a fit when I brush his teeth with it instead of just feeding it to him, so it's the perfect amount of enticing!Hasn't been long enough for the vet to say if it's making a difference, but I'm sure it will long-term.
User
The “Please Brush Your Cat’s Teeth Without Losing a Finger” Solution
Let’s be real—brushing a cat’s teeth sounds like something you agree to before you fully understand what you’ve signed up for. This toothpaste is basically here to make that whole situation slightly less chaotic.The first thing that makes this stand out compared to a lot of other pet toothpastes is that it’s enzymatic, meaning it doesn’t just “scrub” teeth—it helps break down plaque using a dual-enzyme system that works with your pet’s saliva. That’s why vets recommend it so often: it’s doing actual chemistry in your cat’s mouth instead of just pretending to clean things with minty hope.Another big win is the poultry flavor. And yes, that sounds weird for humans, but for cats and dogs it’s basically “treat mode unlocked.” A lot of pet toothpastes fail immediately because animals take one sniff and decide dental hygiene is a personal insult. This one is actually accepted by many pets, which makes brushing less of a wrestling match and more of a “bribe situation.”What also makes it better than cheaper or generic options is what it doesn’t have—there are no foaming agents and no harsh ingredients, so it’s safe if your pet swallows it (which, let’s be honest, most of them will). That alone saves you from the panic of “did my cat just eat toothpaste??” every time.Now, the honest part: this is not magic. If you think you’re going to squeeze this onto a toothbrush once a week and end up with Hollywood-white cat teeth, no. It works best when used consistently, ideally with some actual brushing, not just letting your cat lick it off your finger like it’s dessert (although, yes, many cats will try exactly that).Also, some cats still act like you’re personally ruining their life the moment a toothbrush appears. This product does not fix cat personality disorders. It just makes the process less miserable.Where it really shines is that it sits in this sweet spot between “vet-level serious” and “actually usable at home.” Cheaper toothpaste often feels like flavored gel with optimism. This one feels like it was made by people who have actually tried brushing a cat that doesn’t respect authority.Compared to similar products, it wins on three things: real enzymatic action, high pet acceptance rate, and vet-backed credibility. It’s not the cheapest, but it’s one of the few where you feel like your effort is actually doing something instead of just negotiating with a tiny furry dictator.No toothpaste on earth can fully solve the “my cat refuses cooperation on principle” problem. But in everything it can control? This is one of the best options out there.
User
recommend by my vet
only reason I bought this is because my vet recommended it to me for my dog. He likes the taste but not the process. easy to use, good size for the money, no bad scent and my dog loves the poultry taste. Easy to apply
User
This stuff is great!
My dogs LOVE this toothpaste! I bought the poultry flavor. I’d been giving them dental chews but they are expensive and didn’t help at all with terrible breath. I have 2 dogs that are 3 and 8. I wanted to try this for economic reasons but also because I want them to be healthy and happy. The younger dog loves having his teeth brushed mostly because he loves the toothpaste. He waits in anticipation for brushing now and drools while he waits for me. The older dog tolerates it only because of the toothpaste. I noticed their breath was so much better after only a handful of times brushing their teeth. Been using for a few months but skip a night here and there. The dog breath is definitely better. Neither have any dental issues but I want to keep it that way. Currently using paste with silicone finger brushes. Only a little paste is needed so the tube will last a long time. They get to lick off any excess once I’m done. Will absolutely continue to purchase.
User
must be yummy
My dogs love this toothpaste and actually want to brush their teeth.
User
Big improvement
Huge difference in my dogs teeth especially a couple months out. Breath is big improvement too. We also use a water addictive. She seems to love the flavor. Ingredients are high quality, and easy on her gums
User
残念ながら…
驚く程歯磨きが好きになるって聞いてましたが、ウチの子は嫌いなままです。残念です。
User
Excellent
My cat’s mild gingivitis cleared up within a few weeks of using this daily. She also really likes the flavour which makes it much easier.
User
Absolutely loved it
Cats love the flavor ( i chose chicken )They think its just another treat.As long as u dont stress them over it they will willingly lick it and u could gradually add some brushing movements.I also love how the expiration date is three years away and the tube is bigger than i expected
User
Dentifrice Chiens.
Super pour un Malinois, il aime le goût, et c'est carrément mieux.
User
My dog loves it!
My dog absolutely loves this poultry flavored toothpaste. It's more expensive but worth it. It improves the tartar significantly when used 2-3x per week. Even if your dog is not a fan of having their teeth brushed they will likely be more willing to allow it because the flavor of the toothpaste tastes like a treat (at least my dog seems to think so). Will re-order.
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