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🦷 Fresh breath, happy pets, and vet-approved smiles!
C.E.T. Enzymatic Toothpaste for Dogs and Cats is a vet-recommended, enzymatic dental care solution formulated with a dual enzyme system to reduce plaque and tartar buildup. Made in the USA with a safe, no-foam formula and a poultry flavor pets love, it ensures fresh breath and healthier teeth with daily use.




| ASIN | B00RZDXA7K |
| Active Ingredients | Glucose Oxidase, Lactoperoxidas |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Allergen Information | Abalone Free |
| Best Sellers Rank | #47 in Pet Supplies ( See Top 100 in Pet Supplies ) #1 in Dog Toothpaste |
| Brand | Virbac |
| Brand Name | Virbac |
| Capacity | 2.5 ounces |
| Customer Reviews | 4.6 out of 5 stars 17,486 Reviews |
| Flavor | Poultry |
| Global Trade Identification Number | 00814514020634, 05056687218356 |
| Item Dimensions | 2 x 1.5 x 6.5 inches |
| Item Form | Paste |
| Item Highlight | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste |
| Item Nype Name | Virbac CET Toothpaste Poultry |
| Item Weight | 70 g |
| Manufacturer | Virbac |
| Manufacturer Part Number | CET101 |
| Material Feature | Tarter Control |
| Material Features | Tarter Control |
| Material Type Free | No Foam Formula |
| Model Number | 127717 |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Packaging Feature | Wrap |
| Product Benefits | Eliminates Bad Breath, Plaque Removal, Tartar Control |
| Recommended Uses For Product | Fresh Breath, Plaque, Tartar Control |
| Target Audience | Adults, Animal Owners, Pet Owners |
| UPC | 814514020634 |
| Unit Count | 2.5 Ounce |
H**H
Great value and dogs love it
My dogs LOVE this toothpaste. I got the poultry flavor. They love it so much, I have to be sure to keep them somewhat separated when we are teeth brushing or they try to steal each other’s finger brush. One of my dogs has fish breath and I was hoping that brushing would help. So far, no changes, however it’s only been a month or so. I’m sure with continued use, things will improve. For me, the toothpaste doesn’t smell disgusting and I like that it’s in an aluminum tube so it’s easy to dispense. Hooray!
R**N
The boys love it!
My boys love these taste and its one of the only time they will let me brush their teeth, they will almost happily lick it off the toothbrush before I can even get it to their teeth. It's making their breath a lot more tolerable, no longer that gross dog breath and a nice more clean smell. I will be buying more for sure!
D**A
Vet says it is working!
I've tried several products to help with my dog's dental health, and this enzymatic toothpaste has been one of the few that has made a noticeable difference. It controls tartar and plaque really well, and I noticed an improvement in my dog's breath after using it consistently. The flavor must be appealing because my dog actually likes it, which makes brushing much easier. My dog has unfortunately lost teeth every year due to tooth decay, so finding something that truly helps has been important. Since adding this toothpaste to our routine, I feel like we're finally making progress. It's not a miracle cure, but it has definitely made a positive difference in my dog's oral health. My vet says they can tell a difference since I started using it. I highly recommend giving it a try if you're looking for a toothpaste your dog will accept and that actually helps keep their teeth cleaner.
A**Z
The “Please Brush Your Cat’s Teeth Without Losing a Finger” Solution
Let’s be real—brushing a cat’s teeth sounds like something you agree to before you fully understand what you’ve signed up for. This toothpaste is basically here to make that whole situation slightly less chaotic. The first thing that makes this stand out compared to a lot of other pet toothpastes is that it’s enzymatic, meaning it doesn’t just “scrub” teeth—it helps break down plaque using a dual-enzyme system that works with your pet’s saliva. That’s why vets recommend it so often: it’s doing actual chemistry in your cat’s mouth instead of just pretending to clean things with minty hope. Another big win is the poultry flavor. And yes, that sounds weird for humans, but for cats and dogs it’s basically “treat mode unlocked.” A lot of pet toothpastes fail immediately because animals take one sniff and decide dental hygiene is a personal insult. This one is actually accepted by many pets, which makes brushing less of a wrestling match and more of a “bribe situation.” What also makes it better than cheaper or generic options is what it doesn’t have—there are no foaming agents and no harsh ingredients, so it’s safe if your pet swallows it (which, let’s be honest, most of them will). That alone saves you from the panic of “did my cat just eat toothpaste??” every time. Now, the honest part: this is not magic. If you think you’re going to squeeze this onto a toothbrush once a week and end up with Hollywood-white cat teeth, no. It works best when used consistently, ideally with some actual brushing, not just letting your cat lick it off your finger like it’s dessert (although, yes, many cats will try exactly that). Also, some cats still act like you’re personally ruining their life the moment a toothbrush appears. This product does not fix cat personality disorders. It just makes the process less miserable. Where it really shines is that it sits in this sweet spot between “vet-level serious” and “actually usable at home.” Cheaper toothpaste often feels like flavored gel with optimism. This one feels like it was made by people who have actually tried brushing a cat that doesn’t respect authority. Compared to similar products, it wins on three things: real enzymatic action, high pet acceptance rate, and vet-backed credibility. It’s not the cheapest, but it’s one of the few where you feel like your effort is actually doing something instead of just negotiating with a tiny furry dictator. No toothpaste on earth can fully solve the “my cat refuses cooperation on principle” problem. But in everything it can control? This is one of the best options out there.
D**M
Very Effective Pet Toothpaste
What a terrific toothpaste for dogs! I use it daily with a finger tooth brush on our golden retriever. We noticed a remarkable difference in her breath by the third day! Her teeth didn’t look awful but her breath was the worst. Not anymore!! She loves the taste and doesn’t fight me at all over brushing. A little goes a long way too. It is well worth the cost since the paste lasts. It’s certainly effective and I highly recommend.
G**C
My Dog Likes It
I bought this toothpaste for my DOG, and it's been GREAT so far. The poultry flavor makes brushing much easier since my dog doesn't seem to mind the taste. It's easy to use, helps keep my dog's teeth clean, and leaves his breath smelling much better. Regular brushing has become a lot less of a struggle. If you're looking for an easy way to take care of your pet's dental health, this is an EXCELLENT CHOICE. HIGHLY RECOMMENDED!
A**E
She loves it!
My dog loves it! She normally doesn’t like getting her teeth brushed, but this time she had a surprised look on her face. Lol. I got the poultry flavor.
D**E
Helps with dental brushing in cats
This toothpaste was recommended to make teeth brushing more tolerable in cats. It seems to work because my cat looks forward to his dental brushing now. The poultry flavor looks like the winner here and my cat cannot resist licking the stuff from the tube and toothbrush. I don't mind the scent personally and in fact, I don't notice any weird smell at all. It helps to reduce resistance during the brushing and that's what matters. The tube looks like it'll last for a while and I appreciate the enzyme ingredients that reduce plaque. Only time (and the next vet visit) will tell if the enzymatic action works in the long term.
A**U
残念ながら…
驚く程歯磨きが好きになるって聞いてましたが、ウチの子は嫌いなままです。残念です。
M**L
Best dog toothpaste around!
I have used many different brands of dog toothpaste but this has been the most effective in terms of gum health and keeping plaque at bay. My dogs are quite eager to brush their teeth as the taste is evidently great.
L**A
Pasta de dientes enzimatica
En una pasta muy conocida con mejor precio que en el veterinario Debe tener buen sabor porque le encanta a mi gato!! Le aplicas un poco en las muelas, colmillos, y extiendes y ya con la saliva se dispersa y va actuando PROS - Mejor precio que en el veterinario - Buen sabor y bastante cantidad de producto CONTRAS - Es caro aún así pero si se hace un buen control de sarro, no se usa tan a menudo y sólo semanalmente una vez que se tiene controlada la salud de la encía CONCLUSIÓN Es un básico en el botiquín para Gatos
F**A
Absolutely loved it
Cats love the flavor ( i chose chicken ) They think its just another treat. As long as u dont stress them over it they will willingly lick it and u could gradually add some brushing movements. I also love how the expiration date is three years away and the tube is bigger than i expected
A**R
My dog loves it!
My dog absolutely loves this poultry flavored toothpaste. It's more expensive but worth it. It improves the tartar significantly when used 2-3x per week. Even if your dog is not a fan of having their teeth brushed they will likely be more willing to allow it because the flavor of the toothpaste tastes like a treat (at least my dog seems to think so). Will re-order.
Trustpilot
2 days ago
3 weeks ago