Advertising Campaign Design
Product ID: 24826013
📚Step-by-step campaign blueprint
🧩Integrated communications focus
🕰️Classic marketing insights
€ 93.55
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Description
📈 Elevate your marketing IQ with a classic playbook reimagined for the now!
- UNLOCK THE ROOTS OF BRAND IDENTITY - Explore how iconic brands became household names and the power of category-defining marketing.
- RESEARCH DRIVEN CLASSROOM APPROVED - A trusted resource frequently referenced by students and professors alike.
- VINTAGE WISDOM MEETS MODERN MARKETING - Discover foundational concepts that shaped advertising, now revisited for today’s digital landscape.
- TIMELESS FRAMEWORK FOR CAMPAIGN SUCCESS - Master the essentials of integrated marketing communications with a clear, stepwise approach.
- ESSENTIAL FOR MARKETING SCHOLARS STRATEGISTS - A must-have guide for those serious about understanding campaign design fundamentals.
Advertising Campaign Design is a used textbook offering a detailed, step-by-step guide to creating integrated marketing communications campaigns. Though its core content is rooted in traditional advertising principles with some dated references, it remains a valuable research tool for students and educators seeking foundational knowledge in campaign strategy and brand development.
Specifications
| Best Sellers Rank | #11,035,939 in Books ( See Top 100 in Books ) #4,184 in Market Research Business (Books) #5,154 in Business Marketing #10,144 in Advertising (Books) |
| Customer Reviews | 4.1 4.1 out of 5 stars (3) |
| Dimensions | 6 x 0.58 x 9 inches |
| Edition | 1st |
| ISBN-10 | 0765625539 |
| ISBN-13 | 978-0765625533 |
| Item Weight | 12.8 ounces |
| Language | English |
| Print length | 256 pages |
| Publication date | August 15, 2011 |
| Publisher | Routledge |
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