It is still toxic, but my understanding is that BMW adds a "embittering agent" that makes it taste bad to some/most pets.

I am familiar with the traditional BLUE coolant used by BMW. The title of this product says GREY. Is this in reference to the color of the fluid?

The container is Grey, I have purchased this item. The coolant color is BMW Blue, not sure why the description says Grey...

Does this coolant need to be diluted or used directly "as is"? If it should be diluted what's the best ratio with water?

Check with the manufacturer to see if it's already diluted. I believe all brands that do so state "50/50" right on the container. As for the ratio, 50/50 is fine in the lower 48 states. A mixture of 70/30 (30% water) is appropriate when the temperature dips below 32 degrees F for long periods of time. This would be appropriate for Canada and/or Alaska.

Can this be used for a 2009 328i?

According to FCP website this fits your car, this is pretty much the standard coolant/antifreeze for most of the BMW cars I know of. I used it on my 2001 M3 and 2005 325ciIf you are doing a complete coolant flush/replacement on your car, then you need to get one jar of this and mix it in a bucket with another 1 Gallon jar of Purified Water (sold in any convenience store,purified water only, not spring water)

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BMW Antifreeze/coolant

Product ID: 2504501

Details

Brand
BMW
Item Weight
5 pounds
Liquid Volume
128 fluid
Material
Metal
Package Information
Jug

⚠️Bittering agent added for safety

❄️Concentrated formula for superior cooling

🛡️No nitrates or phosphates, prevents harmful deposits

Description

❄️ Keep your BMW cool, clean, and uncompromised — because your ride deserves the best.

SAFETY FIRST - Bittering agent added to prevent accidental ingestion, protecting your family and pets.
CONCENTRATED POWER - Dilution required for customizable cooling strength tailored to your vehicle’s needs.
ADVANCED CORROSION DEFENSE - Free from nitrates and phosphates to keep your engine pristine and running longer.
TRUSTED QUALITY WARRANTY - Backed by BMW’s limited warranty up to 4 years/50,000 miles for peace of mind.
PRECISION ENGINE PROTECTION - Genuine BMW OEM formula ensures perfect compatibility and peak performance.

BMW Genuine Antifreeze/Coolant (Part #82141467704) is a concentrated, OEM-approved liquid coolant designed specifically for BMW vehicles. It features a nitrate- and phosphate-free formula to reduce harmful deposits, includes a bittering agent for safety, and comes in a 128 fl oz jug. Trusted by thousands with a 4.8-star rating, it offers superior engine protection and is backed by BMW’s limited warranty for up to 4 years or 50,000 miles.

Specifications

ASIN	B004QXRA00
Best Sellers Rank	#4,386 in Automotive ( See Top 100 in Automotive ) #25 in Antifreezes & Coolants
Brand Name	BMW
Container Type	Jug
Customer Reviews	4.8 4.8 out of 5 stars (2,895)
Global Trade Identification Number	00821414677042
Included Components	automotive-engine-coolant-recovery-kits
Item Form	Liquid
Item Type Name	automotive-engine-coolant-recovery-kits
Item Weight	5 pounds
Liquid Volume	128 fluid ounces
Manufacturer	BMW
Material	Metal
Model Number	82-14-1-467-704-BMW
Number of Items	1
Number of Packs	1
Part Number	82141467704
Recommended Uses For Product	Automotive
Specific Uses For Product	Prevent Corrosion
UPC	821414677042
Warranty Description	All original BMW accessories come with a limited warranty of up to 4 years/50,000 miles when purchased from your preferred dealership

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