Amethyst Chrome

Great color made it reddish purple definitely amethyst would use again great price

I've used this product about 4-5 times. I love the color. It's easy to use and comes with clear instructions. The only negative thing is the color doesn't last as long as I would like. It usually fades after about a month. But for someone one on a budget who can't afford to get it done professionally I think it's worth purchasing.

I have been looking for a purple dye, that is long lasting and doesn't fade to red. My first impressions of this dye are mixed so far. The dye is easy to use and pretty gentle, I only lost about 5-10 strands of hair during the process. Where my hair was already dyed and faded to red, the purple is vibrant and very purple. Where my roots have started to grow in, the purple is less vibrant and my natural brown is peaking through. If the purple lasts and doesn't fade to red, this may be my go to purple dye, even if it only gives a tint of color. I really like the color and the gentle formula. However, if you have light brown or darker hair, you may need to lighten your hair for a true purple payoff.

This is one of the few permanent purple dyes out there that I've found. I love that it works on my super-dark hair. It lasts about 6 weeks for me.

first off i loveee this hair dye. it has been my go to for like 3 or 4 years now, (the purple amythest). it stays for a good amount of time and is the perfect purple metallic color. the only reason im not giving it 5 stars is because they decided to rebrand the box and make the model AI. 🫠 i couldn’t find it for months and thought they discontinued the color, but looked it up and realized the box just looks different. usually i’m all for a visual rebranding, but taking away a human model just to replace it with AI (which looks worse btw) really disappoints me. they probably did it to be more cost efficient but it makes me sad to see the old baddie model go. 💔