E–Mail Marketing For Dummies
Product ID: 284202262
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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e–mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e–mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise–level marketer using a third–party e–mail marketing company or small business owner handling everything yourself. Helps you map out an e–mail marketing strategy with reachable objectives Simplifies the process of list–building, message–creation, and results–tracking Offers legal guidance, so you stay compliant with anti–spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e–mail marketing campaigns with this easy–to–follow guide. Review: Five Stars - good clear content Review: Easy and effective - I bought this book as our company was moving into the digital world of marketing. Considering my knowledge of the digital world (compared to others that had none) I was selected to create an effective e-mail marketing plan and take it into action. Unfortunately due to the low budget I did not recieve any training or schooling on this matter and decided to buy this self-help book to take action. I found this book easy to ready, follow and effective that gave me good end results; especially with a check list that I could follow up with. I would certainly recommend this book to all who need to move into the digital marketing world with a low budget yet effective results.
| Best Sellers Rank | 3,607,946 in Books ( See Top 100 in Books ) 186 in E-Mail Applications 1,310 in E-Commerce (Books) 1,453 in E-Commerce Web Marketing |
| Customer Reviews | 4.1 out of 5 stars 57 Reviews |
M**Y
Five Stars
good clear content
D**R
Easy and effective
I bought this book as our company was moving into the digital world of marketing. Considering my knowledge of the digital world (compared to others that had none) I was selected to create an effective e-mail marketing plan and take it into action. Unfortunately due to the low budget I did not recieve any training or schooling on this matter and decided to buy this self-help book to take action. I found this book easy to ready, follow and effective that gave me good end results; especially with a check list that I could follow up with. I would certainly recommend this book to all who need to move into the digital marketing world with a low budget yet effective results.
M**A
Very Good Read
I'm pleased I chose this one above all that was available. Written so that it was easily followed and understood.
J**M
... kind of dummies since it does not contain much useful information sorry
It is for extreme kind of dummies since it does not contain much useful information sorry
I**E
e mail marketing
despatched on time and in good codition a book that is written assuming yuo are going to use the likes of mial chimp
A**R
One Star
Out of date information
G**N
Four Stars
Very good book
A**R
best to avoid
I normally like the dummies series. I can't though go with this one. Most of the book seems concerned with spam. (I know no-one likes spam.)The result is that I know more than I need to about spam and not very much more about email marketing.
V**D
A Well written and structured thorough guide.
Very full and thorough guide about Email Marketing. I admit that I didn't finished reading it but I learned many news thing from it and keep it by my desk for future reference. This book is not for "Dummies" at all - many full time experienced Marketing professionals and even seasoned Email Marketers will find it very useful and enriching.
H**E
Dummy doing E-Mail Marketing
I'm new to this form of marketing and it gave me not only a great introduction to this form of marketing, but also provides examples to go by. This book gives you the outline, the rest is up to your imagination and creativity.
R**S
Was Not What I Was Looking For
I was looking for a How To guide on creating/formatting, etc. emails in Constant Contact. This guide is promoting the idea of email marketing and strategies. I'm already using email marketing. I did not need to be sold on the idea. I need tips, tricks, tutorial on how to actual create, edit, etc. in Constant Contact.
A**R
Four Stars
still reading this book great book for new marketer wanting to learn about email marketing.
G**W
Great book. It's got the basics in there that ...
Great book. It's got the basics in there that you can build off of and it's organized really well.
Trustpilot
2 weeks ago
1 month ago