Do I have to mix this with a developer?

yes. vol20 if you have light hair, vol40 if you have dark hair. 50/50 mix

Is this a vegan(plant-based & cruelty-free) product?

I think so most of their products say they are, it doesn't say on the bottle and I forgot if it does in the package it came in

The instructions say to mix 1:1 or 1:2 depending on desired lift. So which ratio gives you the highest lift?

No, it’s just about what texture you prefer. The volume of the developer is the only thing that changes the strength of the bleach. Not the mix ratio.

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Bright White Creme Lightener

Product ID: 297002979

Details

Brand
ION
Hair type
All
Item form
Cream
Item weight
331 g
Product benefits
Lightening

⚡Lightens up to 8 levels

🌻Sunflower seed oil nourishes deeply

🌼Chamomile extract soothes scalp

🌿Hydrolyzed keratin for hair strength

🧴Versatile 1:1 or 1:2 mixing ratios

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€ 54.40

Duties & taxes included

In stock

Sold byAmazon AustriaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Elevate your hair game with creamy, conditioned brilliance!

SCALP SAFE FORMULA - Gentle enough for on-scalp application with Ion Sensitive developers
MULTI TECHNIQUE READY - Perfect for balayage, foils, or full-head lightening
POWERFUL 8 LEVEL LIFT - Achieve salon-grade brightness without compromise
NOURISHING ACTIVE BLEND - Hydrolyzed keratin, chamomile, and sunflower oil protect & soften hair
CUSTOMIZABLE DEVELOPER MIX - Flexible 1:1 or 1:2 ratios with 20-40 volume developers for tailored results

Bright White Creme Lightener by ION delivers up to 8 levels of lift with a rich, conditioning formula infused with hydrolyzed keratin, chamomile flower extract, and sunflower seed oil. Designed for both on- and off-scalp use, it offers versatile mixing options and is ideal for balayage, foils, or all-over lightening, ensuring professional results while protecting hair integrity.

Specifications

ASIN	B07KGN16TR
ASIN	B07KGN16TR
Best Sellers Rank	#67,220 in Beauty ( See Top 100 in Beauty ) #889 in Permanent Hair Color
Brand Name	ION
Customer Reviews	4.7 4.7 out of 5 stars (2,280)
Customer reviews	4.7 4.7 out of 5 stars (2,280)
Date First Available	21 November 2019
Global Trade Identification Number	05033102853538
Hair Type	All
Item Form	Cream
Item Weight	331 g
Manufacturer	Arcadia Beauty Labs LLC
Manufacturer	Arcadia Beauty Labs LLC
Material Features	Creamy and Hair-Nourishing
Package Dimensions	21.9 x 9 x 4.9 cm; 331.12 g
Product Benefits	Lightening
Scent Name	Unscented/Fragrance-Free
Special Ingredients	Hydrolyzed keratin, Chamomile flower extract, sunflower seed oil
Unit Count	10.6 Grams

Reviews

L**N

If you’re bleaching your hair for the first time I recommend using this! I watched YouTuber: Alissa Ashley bleach her hair with this product and I started using it. The product is creamy (easy for measuring) it’s safe and will leave you with amazing results.

11.04.2026

Y**O

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.

10.01.2026

J**A

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

17.12.2025

J**A

Super easy to use and I had really good results!! The smell wasn’t overpowering and my hair still felt silky afterwards.

11.04.2026

K**C

This product with the 20developer is amazing for when I want to add soft highlights….follow the instructions, I definitely recommend (after measuring the cream) give it a creamy mix and slowly add the developer of your choice for the perfect consistency

20.05.2025

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TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

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€ 54.40

Duties & taxes included

In stock

Sold byAmazon AustriaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Austria.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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