Marketing Management, Global Edition
Product ID: 392220933
🌍Global Edition - Worldwide relevance
📊In-depth analysis - Data-driven strategies
📘16th Edition - Latest insights
€ 110.75
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Description
🚀 Elevate your marketing game with the ultimate global playbook!
- CAREER READY KNOWLEDGE - Equip yourself with tools and insights to lead successful marketing campaigns.
- MULTIDISCIPLINARY APPROACH - Blend analytics, creativity, and strategy for holistic marketing mastery.
- REAL WORLD BRAND CASE STUDIES - Learn from Starbucks, Wegmans, Uniqlo and more to apply proven tactics.
- CUTTING EDGE MARKETING THEORIES - Stay ahead with the latest global marketing trends and practices.
- MASTER THE MARKETERS MINDSET - Think like a marketing manager with real-world decision frameworks.
Marketing Management, Global Edition (16th) by Kotler, Keller, and Chernev is the definitive textbook for aspiring marketing professionals. It offers comprehensive, up-to-date coverage of marketing principles, strategies, and real-world applications across global markets. Featuring a multidisciplinary approach and rich case studies, this edition prepares students and managers to excel in dynamic marketing environments.
Specifications
| Best Sellers Rank | 378,918 in Books ( See Top 100 in Books ) |
| Customer reviews | 4.5 4.5 out of 5 stars (113) |
| Dimensions | 21.7 x 2.4 x 27.5 cm |
| Edition | 16th |
| ISBN-10 | 1292404817 |
| ISBN-13 | 978-1292404813 |
| Item weight | 1.3 kg |
| Language | English |
| Print length | 608 pages |
| Publication date | 24 Nov. 2021 |
| Publisher | Pearson |
| Reading age | 10 years and up |
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