A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence

This is a must-have for anyone who works as a writer or art director in advertising. It demystifies and lays out the process in a simple, entertaining and logical way. The best part is that it can ease stress by providing methodical steps for getting to great headlines. And great headlines are made of great ideas. So, the process works for so much more than headlines.

After looking forward to Dan's weekly newsletter for over a year, I was THRILLED to discover he published a book. I bought a copy for myself and for 2 fellow copywriters as holiday gifts. All of us found such immense wisdom in these pages. But unlike most business books, it's actually a joy to read. Dan is clever and punchy, self-depreciating and relatable. Every line and example is useful, and you don't have to dig through pages of wordy self-aggrandizing biz bro jargon to get to the good stuff. Take note, marketing bros - this is the type of book writers actually want to read.

LOVE THIS BOOK . great info if you’re trying to get into copywriting. Plus Dan Nelken is just awesome!!

I bought this book after coming out of a role with a micromanaging boss who left me feeling depleted. This book hyped me up to create again and even made me laugh out loud. I loved how simple it was to read and understand, but got at the roots of struggles I've faced as a creative. Brb gonna go read again

I don’t write. It's not for fun anymore, but my work doesn’t have anyone else to market and advertise it. Yet this creatively enlightening book helped keep the lights on at my job. Despite my cringe-worthy diet for writing fan fiction, I learned plenty about the thought process of a copywriter through this book. Dan’s brilliant in briefly introducing that world through the screen of an insane, and creative writer. I like how he starts with addressing the issue that creators go through. Suggesting to learn your process or try his out. His writing style is entertaining without being too overbearing, which kept me turning pages and admiring the examples as much as he was.

I loved the concrete benefits breakdowns for products, ad examples, and fun, honest writing style. My one complaint was that there were almost no writer examples with women, but this is pretty typical in best writing practices.

Yep, nice copy

That little voice in your head? That’s Dan Nelken. And he’s been there a while now, calling bull#@*% on the “me first” approach that leads to copy even your mom’s going to struggle to find something nice to say about. (Never fear, he’s as funny and supportive as he is exacting.) His book gives you proven strategies and excellent examples for getting out of your own way when you’re on deadline and it seems like you’ve been repeating the same few phrases to yourself for so long the words don’t even make sense anymore.

Hugely improved my ad writing skills. Instead of reading novels and general books for improving copywriting as a marketer, this book is very specific and must be read by every copywriter and marketer or in general content creators. I like this book 10 on 10. Improves your thinking skills and group discussions skills for common creative. Helpful in coming up with 100 ideas for any topic wherever earlier you would have got only 10 with utter sweating.

This is the best book on copywriting I’ve read so far. It’s highly relatable and full of useful tips that I can’t wait to try in my next project. Well worth the read!

Bem explicativo.

This is the first book I've read entirely in English. It's been a challenge for me, but why am I telling you this? Because this book is pure gold for headlines. I simply couldn't wait for its translation. Thanks for writing this, Dan. It was worth all the effort.

Non hai idee? Devi leggere Dan. Continui a dirti che tanto non ce la farai? Leggi Dan. La tua giornata è un completo disastro e il tempo non sembra mai abbastanza per finire quel lavoro? Mi sembrava di essere stata abbastanza chiara: leggi Dan, Cristoforo Colombo! (cit.) Chi è Dan? Un vecchio lupo di mare (ciao Dan!^^), un copywriter, un partner della tua coppia creativa immaginaria che siede difronte alla tua scrivania e ti smaschera, ti consiglia, fa battutacce. E’ piacevole “confrontarsi” con qualcuno in questo nostro ambiente di lavoro, spesso ostile e solitario. Dan è il Copy che avrei voluto conoscere, la penna che avrei voluto avere al mio fianco…e per tutti i Kraken, Dan traduci questo libro in italiano! Non sai quanto certe menti ne avrebbero bisogno. Ho inserito alcune sue dritte nelle mie lezioni sulla comunicazione. Hey, se sei un insegnate dovresti farlo anche tu. Ah! Dimenticavo: Dan risponde! Provate a scrivergli un’email…lui risponde, risponde davvero. (io lo adoro!)