Loreal Inoa 4.0 Medium Intense Brown 60 ml - 3 packs

My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable.

Colored grey hair roots quickly in 15 mins. Happy with results

Good

Always use this since my hairdressor used it on me a few times. No amonia and professional quality. Great you can buy on Amazon as i don't have access to a hairdresser wholesale place

Love this product works well and actually lasts. Good prompt delivery.

Highly recommended product, been using this product for beard couple of years and very easy to use 👌🏻

Great quality hairdye, good coverage and not drying

Worked really well when dying my hair but 1 tube only lasted 2 application and I have short hair

Ottimo prodotto. La tonalità è esattamente come mi aspettavo. Seguendo i tempi di posa corretti e distribuendo bene il colore il risultato è perfetto. Copertura capelli biondo cenere e bianchi: totale. Bella tonalità anche alla luce del sole. I capelli non sono risultati secchi o rovinati. Consiglio comunque di fare una maschera con posa dopo lo shampoo per nutrire e lucidare il capello, anche se poco aggressiva rimane sempre una tinta. Attenzione: l’ossigeno va comprato a parte (non è compreso) e va usato quello della stessa marca.

Jag fick allergi reaktion när jag gjorde test, jag rekommenderar inte.

I am like 👍

Très bien bonne qualité de produit

No utilizo ningun otro. Es el unico que no me da picor ni reseca mi cabello