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✨ Root cover-up that works as hard as you do!
COLOR WOW Root Cover Up is a semi-permanent, mineral powder formula that instantly conceals roots, grays, and thinning spots without harsh chemicals. Its water-resistant, cruelty-free formula lasts until shampooed out, providing a natural, multi-dimensional finish that stays put through daily activities including swimming.







| ASIN | B07229BG2F |
| Best Sellers Rank | #1,568 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Dark Blonde |
| Container Type | Box |
| Customer Reviews | 4.3 out of 5 stars 2,141 Reviews |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185472 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Dry |
| Item Form | Powder |
| Item Weight | 2 g |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW547 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW547 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1 Ounce |
J**.
Covers up those grays well
I was hesitant to buy because of the price but it’s worth it! Covers up grays, looks natural and blends right in, No color on my pillowcase and washed out easily. Just touched it up until my next wash. Good product for that week before your next color.
D**L
Easy and lasts
Great for filling in between colorings and takes a few minutes only lasts the day
D**R
Terrific product for temporary use. Easy to use. Effective and FANTASTIC!
This product is fantastic! My dark blond (and darker) hair turns white/gray after several weeks post hair dresser, and I just brush this on in strips. It tones down the white/gray and warms up my hair. I’m amazed how handy this is to tide me over until I can get in to the hairdresser! I use Dark Blond. It has a nice warm, soft brown color. It blends in perfectly and naturally. It’s also good for the spots on the scalp that look thin. Terrific product!
D**O
Does the job. Long lasting. Arrived messy!
The product does cover up the roots and is long lasting. Packaging - It arrived with much of the powder spilling out. Not sure if this is a factory issue or it was damaged in transit.
L**D
Great product for covering gray hair before next color treatment.
This is a great product. I start using it about a week before I get my colored again. It's easy to use and really does a great job of coloring the gray. It's not cakey, goopie, or unnatural looking. It's a powder that stays in place once brushed on, and washes out when you wash your hair. My hair stylist recommended this. It's so nice to have the gray completely touched up in this way. A quick few swipes and your good for the day.
K**0
Very disappointing.
I have grey roots. The color I use is close to the wow color. I could not tell that I had applied it. Very disappointing. I was expecting great results from a product that is expensive. Pales in comparison to other products that are more reasonably priced.
E**.
Did not work for me
This really did not work very well for me. It is the right color but maybe I am not using enough- It just didn't seem to cover the little grays that pop up at the root. I cannot recommend
C**1
Great product for covering gray
Love this for in between visits to my stylist! Easy to use and you cannot tell that it’s there! Blends in great
J**N
Expensive but it works great!
This is the best grey root coverup product I have found, and though it is expensive, it lasts me a LONG time. I was unsure about what colour to buy - I have light brown hair with blonde highlights and wanted something to use on roots in between salon visits. I ended up getting Dark Blonde and it has worked well for me - slightly lighter than my natural hair colour but blends in well with my highlights. It looks completely natural, doesn't make my hair stiff or sticky or powdery-looking at all. Great product.
B**M
Ja, ich bin bis jetzt sehr zufrieden!
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
H**A
Il couvre tout à fait les cheveux blancs au prochain lavage, je suis satisfaite, je recommande
Il couvre vraiment les cheveux blancs, je suis satisfait même avec de l’eau qui pleut ça se retire pas, il est Waterproof, vu que je me lave les cheveux, je suis satisfaite, je recommande
B**7
Ottimo
Polverina che copre benissimo la ricrescita bianca e che rimane a lungo senza sporcare troppo i capelli. Il costo elevato è giustificato anche per la quantità del prodotto.
P**N
Best easy coverage
Fantastic. It really covers the quickly and fully. Not messy and easy to use.
Trustpilot
1 month ago
3 weeks ago