70s All-American Ads
Product ID: 450461820
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Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising. Review: A Fantastic Trip down memory lane! - If you lived in the decades the series these books cover, you will love them! The ultimate nostalgia trip awaits you between the covers. Countless images, well organized. You will be amazed by how much you forgot from the decade, and laugh at the changes in culture and advertising. From “Joe Isuzu” to the “Marlboro Man”, it’s all in here, in vivid color. Take the trip down memory land. The perfect “Coffee Table Book” - pick your decade(s) ! Review: Amazing! - I have 3 of these books. 60’s, 70’s and 80’s. They’re great coffee table books with sturdy pages.
| Best Sellers Rank | #59,357 in Books ( See Top 100 in Books ) #18 in Paper Ephemera & Cards Antiques #323 in Graphic Design (Books) |
| Customer Reviews | 4.8 out of 5 stars 186 Reviews |
A**R
A Fantastic Trip down memory lane!
If you lived in the decades the series these books cover, you will love them! The ultimate nostalgia trip awaits you between the covers. Countless images, well organized. You will be amazed by how much you forgot from the decade, and laugh at the changes in culture and advertising. From “Joe Isuzu” to the “Marlboro Man”, it’s all in here, in vivid color. Take the trip down memory land. The perfect “Coffee Table Book” - pick your decade(s) !
T**A
Amazing!
I have 3 of these books. 60’s, 70’s and 80’s. They’re great coffee table books with sturdy pages.
D**E
Awesome Collection
I have bought 2 of these so far when they are in sale for around $20. I enjoy the history through the decades approach. It reminds me of Mad Men and I like looking thru them with my 7 year old daughter.
F**N
Great
I have four of this series and there fun to see how ads have developed over the years.
A**R
Fun Facts
I gave this as a Christmas gift and the recipient still “reads” it. It’s a great conversation starter and has fun facts to chat about with visitors.
K**.
Nostalgic book
I purchased this for my mom for Christmas, and she loved it. Buyer beware, though: This book has a few pages of ads from men’s magazines with nudity. There are other pages with ads with suggestive content. I wish I had seen the reviews that included this, or that the book had some sort of warning label, as it was embarrassing to gift it unknowingly to my mother with this kind of content. Again, it’s a small section, and the other sections include some neat ads! It’s a nice book overall.
A**R
amazing collection
gonna but all collection, if you can create bundle of all books with discount i would buy it
C**.
More than I expected
More fun than being there
C**N
Libro muy atractivo
El libro ha llegado en perfectas condiciones y en el tiempo estipulado. Es un libro muy bonito y de calidad. Lo que esperaba!
モ**タ
満足です。
とても気に入り満足です。迅速、丁寧な対応に感謝いたします。ありがとうございました。
G**N
A Blast!
Excellent item, loads of great memories, a must for folks of a certain vintage!
G**R
Worth the price
Fantastic fir 1970s research
A**.
completo
muito bem organizado como todas edições da Taschen
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