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Naturium's Niacinamide Face Serum combines a potent 12% niacinamide and 2% zinc PCA formula clinically shown to reduce dark spots, minimize pores, and smooth fine lines. Enhanced with hydrating hyaluronic acid and antioxidant vitamin E, this vegan, cruelty-free, fragrance-free serum suits all skin types and comes in a generous 2 oz pump bottle for sustained, effective skincare.





























| ASIN | B0B2KM4MKQ |
| Active Ingredients | hyaluronic acid,niacinamide,vitamin b3,vitamin e,zinc,zinc pca |
| Best Sellers Rank | #3,066 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #88 in Facial Serums |
| Brand | Naturium |
| Brand Name | Naturium |
| Customer Reviews | 4.5 out of 5 stars 16,164 Reviews |
| Item Form | Gel |
| Item Volume | 2.03 Fluid Ounces |
| Item Weight | 2 Ounces |
| Manufacturer | Naturium |
| Manufacturer Part Number | NATR-10057 |
| Material Features | Gluten Free |
| Material Type Free | Gluten Free, Retinol Free |
| Model Number | NATR-10057 |
| Number of Items | 1 |
| Product Benefits | Clearing |
| Recommended Uses For Product | Provides Vitamins,Wrinkles |
| Scent | Fragrance Free , Unscented |
| Scent Name | Fragrance Free , Unscented |
| Skin Type | Acne Prone, Combination, Dry, Normal, Sensitive |
| Special Ingredients | Hyaluronic Acid, Vitamin E |
| Target Use Body Part | Face |
| UPC | 850010792651 |
| Unit Count | 2.00 Fluid Ounces |
| Use for | Face |
S**H
Gentle Serum That Helped Improve My Skin’s Appearance
I’ve been using this niacinamide serum consistently for a few weeks and have been happy with the results. It absorbs quickly, doesn’t feel greasy, and layers well with the rest of my skincare routine. I appreciate that it feels lightweight and doesn’t leave behind a sticky residue. Over time, my skin has looked more even, and I’ve noticed a reduction in the appearance of redness and overall texture. Despite the higher niacinamide percentage, it has been gentle on my skin and hasn’t caused irritation. The bottle is easy to use, and a little goes a long way. If you’re looking to add niacinamide to your skincare routine, this is a solid option that offers good value for the price.
E**L
Improvements in pore size/texture after 6 weeks
Excellent alternative to some of the more expensive niacinimide products. I bought this primarily to reduce pore size and improve overall texture/complexion and I feel like it delivers on those particular benefits. The results are subtle but definitely noticeable to me after use for about 6 weeks. I don't struggle with acne but do get occasional blemishes so I appreciated the added zinc. The gel texture feels nice, not sticky or greasy, and is nicely hydrating. I also really enjoyed the pump bottle--so convenient to use quickly in your morning or nighttime routine. I would definitely repurchase this as it is a solid option at a price point that is sustainable.
P**E
Radiant skin! Love this product
I absolutely love this niacinamide and zinc serum! I’m in my 40’s and after using it consistently, my skin feels a lot smoother and clearer. It has completely balanced my complexion my pores look smaller, my skin tone is more even, and I have a healthy glow that I never had before. The texture is lightweight and absorbs quickly without feeling sticky or heavy. I’ve noticed fewer breakouts and less oiliness throughout the day, which has made such a difference in how confident I feel without makeup. Every time I use it, my skin looks brighter and more beautiful. It’s become a must-have in my routine, and I can truly say it transformed my skin for the better. Highly recommend to anyone looking for clear, radiant, flawless looking skin!
J**9
So far so good
I've used this off and on for like a month I think. I've been more consistent for about 3 or 4 days. So far, I do see a nice, slight difference. I'm almost 34 years old. I have the 11 wrinkles pretty noticeably, and forehead wrinkles starting to show very lightly. I also have 2 dark spots from two really bad acne spots that I relentlessly pick at when my anxiety is at its highest. The sun didn't help those. I also have a splotch on the other side of my head (just slightly darker marks on my temple, in a group. Not from acne, just the sun I think). My forehead wrinkles have disappeared. My 11s are noticeably less deep. My 2 dark spots aren't a fair difference because I've also been using brightening patches directly on them. The splotch on the other temple is lightening as well. My complexion overall is looking brighter. This was definitely worth the money, and is a part of my routine. My skin is combination. I have normal skin, but if I go too long between showers, my T zone gets oily. I use this in place of a moisturizer and it hasn't affected my skin either way (it isn't any drier, and my T zone still gets oily if I need a shower).
K**N
Fantastic product
I have been using this for about a month now and I am so happy I found it (and this brand in general). I am 37 and ever since having my second child in 2019, I've noticed I get regular hormonal breakouts before I menstruate (something I never experienced, even during puberty). I am also getting older, and have noticed some changes in my skin texture, larger pores, mild rosacea. I was using retinol at the recommendation of my esthetician, but just felt it wasn't helping the way I'd have liked. This gel serum has made a massive difference. I get far, far fewer hormonal breakouts, and when I do they clear up much faster. My skin feels much more balanced. I have also noticed my pores have shrunk and my rosacea is much less noticeable. My skin also has stayed better moisturized as I believe the hyaluronic acid in this makes a big difference with helping my skin absorb my moisturizer. I cleanse with a gentle cleanser, tone, then use this serum, then my moisturizer in the mornings. In the evenings I layer the niacimide gel moisturizer on top of this, then my regular moisturizer. My skin gets very dried out in the winter so the extra layer helps. This sits well underneath my bare minerals powder foundation and sunscreen. I have combination skin and it does not make it more greasy or anything. This will be staying in my skincare rotation probably indefinitely. I am so glad I found it, and this brand in general. I have the body lotion and body butter as well, and they are amazing too.
G**L
VERY EFFECTIVE, beautiful packaging and formula!
PROS (of which there are many): - IT WORKS!! Oily skin gal here. This product has been AMAZING at managing my sebum/oil production and balancing out my skin tone after only about 3 months of use. 12% is a very sizeable % of niacinamide, and it definitely shows in how effective this product is. I can't wait to see what 12 months of regular use does! - AESTHETICS. The packaging decisions are overall very good! It's simple, elegant, beautiful, and so professional. The bottle also feels very high-quality. - THE BOX. I love love love researching different ingredients and the theory/science behind skincare, so I was really jazzed to see how you could take the outer box apart and learn more about the effects and benefits of niacinamide and zinc for your skin. SO smart, and the interactiveness was really neat. - FUNCTION. I LOVE the pump. It's so easy to use, and just one pump deposits the perfect amount needed for my whole face, plus another half pump for my neck. I'm so tired of all the droppers, so a pump is a refreshing change. - FORMULA. It's a slightly thicker serum that I find easier to apply than super liquidy serums. It doesn't go everywhere. It sinks into the skin well. It also feels so smooth and luxurious on the skin without getting really sticky, so it's extremely enjoyable to use. And fragrance free! CONS (only a few, and very minor) - LARGE PACKAGING. It's a pretty tall bottle in comparison to some other dropper-packaged serums I have (see pics below for size comparisons), so that might be something to keep in mind if you're traveling or just want to save space. It's not super massive, and I truly don't mind the taller size. But there might be someone out there who does. It's also on the heavier side of serum bottles. - OPAQUE PACKAGING. Although I think the opaque and simple packaging of this serum is absolutely GORGEOUS, I wish I could see much serum I have left in the bottle. And since the bottle is a bit heavier than other serum bottles, I can't tell how much is left based on weight. A little bummed out about that. - NO INGREDIENTS ON BOTTLE. The ingredients WERE listed on the box itself, thankfully. However, none on the bottle itself. Serums usually don't include their ingredients on the bottles themselves, I guess because there's not enough space. However, since this bottle is quite a bit bigger than most serums, I do think there was enough room to stick on an ingredient list on there somewhere, even on the side of the cap if need be. I didn't want to keep the box because it takes up space, so I now have to go online if I want to look at the ingredients. A little bummed about that, but still not a big deal. Overall, I am SO SO SO HAPPY I purchased this. I'm really excited to try out more products from Susan Yara's brand. Her knowledge and passion for skincare is through the ROOF, so I was so so excited when I heard she launched Naturium. This is my first experience with Naturium, and so far, I am so pleased!
A**A
Neutral point of quality
I’d give the Naturium Alpha Arbutin Serum 3 out of 5 stars. The texture is lightweight, absorbs well, and feels gentle on my skin. I also like that it has good ingredients like alpha arbutin and niacinamide, which are known to help with brightening and dark spots However, I honestly didn’t see much difference after using it consistently. The results are very slow, and for me, it didn’t make a noticeable impact on my dark spots or overall skin tone. Overall, it’s a decent, gentle serum, but if you’re looking for visible or faster results, this might feel underwhelming.
A**S
Naturium Favorite
I absolutely love Naturium’s Niacinamide Serum. It’s one of those products that gives you results you can actually see—my skin looks noticeably brighter and more glowy, and it feels incredibly soft and smooth. Every time I use it, my skin just feels pampered. What’s even better is that it doesn’t cause any irritation at all. I have sensitive skin and have had issues with other serums in the past, but this one has been gentle and effective from day one. Naturium really knows how to deliver high-quality skincare without the crazy price tag. Their products always feel luxurious, and this serum is no exception. It’s affordable, but it performs like something you’d find in a high-end line. I’d recommend this to anyone—whether you’re looking for that healthy glow, smoother skin, or just a solid product that works without breaking the bank. Definitely a must-have in my skincare routine!
S**A
Ottimo
Ottimo
I**A
Awesome for combo/oily skin
Holy grail for oily skin! I used different Niacinamide serums in the past from affordable options like The Ordinary Niacinamide 10% + Zinc to more pricy ones like Allies of Skin. Combination of Niacinamide and zinc does wonders for my skin! I forgot about oil blotting paper, mid-day shine, etc. Overall, I like the packaging (it’s enough to have a pump instead of a dropper to win me over as a customer 😅), the texture is smooth, nice application (especially when comparing with Ordinary). If you like the results from Ordinary Niacinamide, but would like to have better texture/experience with application, go for this serum!
C**C
reduced my pores
I’d heard of the brand and was intrigued by the results from previous reviews. I’ve had such big oily pores around my T zone and as a combination skin girl i had tried a lot of stuff that simply did not work- but this has. I’ve used it consistently for 2 weeks and my pores are just shrinking as time goes on, it doesn’t dry out my skin either and absorbs really well. I know it’s expensive but i would recommend it
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