Why can you not use this product on natural gray hair?

I use this on my naturally grey hair, it is fantastic and has done more for the yellow than purple has done in years. I bought it at the suggestion of friends with gray hair! Love this stuff

My hair is silver white. Most purple shampoos make my hair a dull grey. Will this shampoo make my hair a bright shiny silver white?

Yes this shampoo will keep your hair icy blonde/ Platinum

How does this work for dark brown or black hair?

This is for Icy Blonde only won’t work on dark hair, It just keeps the blonde lighter and takes the brassy and golden tones out

How often do I need to use? Once a week?

My hairdresser advised me to use it no more than every other shampoo. So, you use your regular shampoo and then the next time you can use Milkshake. To much highlighting dries the hair is what she told me. Good luck

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- milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

Product ID: 482936611

Details

Age Range (Description)
Adult
Brand
milk_shake
Hair Type
Blonde
Item Form
Liquid
Scent
Sweet Grape

🖤Black pigment for ash tone boost

🥛Enriched with strengthening milk proteins

❄️Cools brassy tones instantly

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€ 64.24

Duties & taxes included

In stock

Sold byAmazon AustriaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

❄️ Stay Frosty, Stay Fabulous: The Ultimate Blonde Boost

KEEP YOUR PLATINUM FRESH - Maintains luminous ash and silver shades between salon visits, so you never miss a beat.
SWEET GRAPE SCENTED LUXURY - Elevate your routine with a subtle, sophisticated fragrance that leaves hair smelling as good as it looks.
FREEZE BRASSINESS IN ITS TRACKS - Award-winning black pigment formula neutralizes yellow tones for that perfect icy blonde glow.
SALON QUALITY SHINE EVERY WASH - Infused with milk proteins to strengthen, soften, and restore radiant manageability.
PARABEN SULFATE FREE CONFIDENCE - Gentle, natural ingredients protect your hair’s health without harsh chemicals.

milk_shake icy blond shampoo is an award-winning, paraben and sulfate-free formula enriched with black pigments and milk proteins. Designed specifically for platinum, ash, and silver blondes, it neutralizes brassy yellow tones while strengthening and softening hair. Ideal for maintaining a vibrant, icy finish with a luxurious sweet grape scent, this 10.1 fl oz shampoo keeps your blonde looking salon-fresh between toning sessions.

Specifications

ASIN	B09T3M16ZP
ASIN	B09T3M16ZP
Age Range Description	Adult
Best Sellers Rank	#4,694 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #140 in Hair Shampoo
Brand Name	milk_shake
Customer Reviews	4.4 4.4 out of 5 stars (5,913)
Hair Type	Blonde
Item Dimensions	1.97 x 1.97 x 8.66 inches
Item Form	Liquid
Item Weight	10.1 Ounces
Item model number	8032274147282
Liquid Volume	300 Milliliters
Manufacturer	z.one concept SRL
Manufacturer	z.one concept SRL
Manufacturer Part Number	50AHBL035
Material Type Free	Paraben Free, Sodium Laureth Sulfate Free
Model Number	8032274147282
Number of Items	1
Other Special Features of the Product	Natural Ingredients
Product Benefits	Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish.
Product Dimensions	1.97 x 1.97 x 8.66 inches; 10.1 ounces
Scent Name	Sweet Grape
Suitable Hair Color	Dark Blonde
Unit Count	10.1 Fluid Ounces

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