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American Crew Forming Cream is a 50g water-based styling cream designed for men seeking medium hold and natural shine. Suitable for all hair types, it thickens hair appearance while providing excellent pliability and easy washout without residue. Ideal for professionals who want a polished, manageable look that lasts all day.












| ASIN | B000FZXGCE |
| Benefits | Firm Hold, Shine |
| Best Sellers Rank | 1,329 in Beauty ( See Top 100 in Beauty ) 31 in Hair Styling Creams & Lotions |
| Brand Name | American Crew |
| Customer Reviews | 4.5 out of 5 stars 20,546 Reviews |
| Hair Type | Normal |
| Hair type | Normal |
| Item Form | Other |
| Item Type Name | American Crew Forming Cream , 50g |
| Item Volume | 80.25 Millilitres |
| Item Weight | 91 g |
| Item form | Other |
| Liquid Volume | 3 Fluid Ounces |
| Liquid volume | 3 Fluid Ounces |
| Manufacturer | American Crew |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product benefits | Firm Hold, Shine |
| Scent | Unscented |
| Scent Name | Unscented |
| UPC | 738678002780 |
| Unit Count | 50.0 gram |
G**E
Great for long hair.
Perfect hair product for me, I’m growing my hair and wanted a product to not only keep from getting in my face but had a long hold and didn’t look super greasy. This stuff is the best I’ve tried , my hair is quite thick and wavy and it almost straightened it out when applied when hair is damp. Love it !
L**R
Good addition to hair care products
Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.
A**3
Fantastic for thinning hair
This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.
A**.
Great Crew product.
Used for years, great for medium hold
S**.
Gel
Good
R**N
Good product
I haven’t opened it yet, but I’ve used it before and it’s excellent. My barber recommended it. Last for ages so good value too. 👍
D**S
Greasy
Sticky and makes hair feel rather greasy. Not really for me.
A**R
Good strength of hold and smells great.
Good strength of hold without making your hair greasy. Washes out easy and nice lemon smell without being overpowering.
A**S
Prodotto ottimo, per persone senzienti...
É la prima volta che utilizzo questa cera e sono rimasto strabiliato... rende i capelli brillanti e morbidi! Non capisco alcune recensioni come fanno a scrivere effetto opaco... qui si dovrebbe scrivere per aiutare chi non ha acquistato un prodotto e non ingannarlo con indicazioni false! Vi invito quindi a leggere le recensioni ma informandovi leggendo le etichette dei prodotti, nel caso di questa cera é specificato bene dal produttore che é a media tenuta e alta lucentezza... quelle con effetto opaco sono la fiber e la defining paste. Bisogna saperlo usare, non puoi metterne troppo e poi scrivere rende i capelli grassi.. la si deve strofinare bene sulle mani e passarla sui capelli ASCIUTTI con movimenti che consentano di distribuirla uniformemente, cominciando SEMPRE con una dose minima e poi eventualmente aggiungere. Io prima di acquistare leggo le recensioni sul sito di amazon.com in inglese, molto piú serie e affidabili di quelle italiane...Poi ci lamentiamo che all'estero ci identificano che mangiamo spaghetti tutto il giorno. Comunque buon prodotto (americano) e tenuta ottima per 2 giorni di seguito. Spero di esservi stato di aiuto.
E**T
Great!
Really great stuff, non stick all day
A**.
Un classique recommandé par les pros !
J'ai utilisé cette cire American Crew Forming Cream pendant longtemps sur les conseils de mon coiffeur, et c'est un excellent produit. Ce que j'ai aimé : L'équilibre parfait : Elle offre une bonne tenue tout en gardant une certaine souplesse. On ne se retrouve pas avec les cheveux figés ou "cartonnés". Le fini : Elle apporte un peu de brillance naturelle sans faire un effet gras. L'odeur : Très discrète et masculine, vraiment agréable. Aujourd'hui, j'ai changé de coupe et je suis passé sur une poudre coiffante, donc je ne l'utilise plus, mais je la recommande sans hésiter à tous ceux qui cherchent une cire fiable, facile à appliquer et de qualité professionnelle.
W**S
Haarcreme für schnelle leichte Pflege und Style
Die beste Haarcreme die Männer brauchen
D**E
Tiny Size Fun
Great for small short airplane trips. This is the mini size so certainly expensive for the quantity you get but takes up no space. Would fit in your pocket. Smell isn't strong and overcoming and doesn't leave flakes. Small amount goes a long way. Not recommended for those with long hair.
Trustpilot
5 days ago
3 weeks ago