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๐ Dive into the Blue Ocean and leave competition in the red!
Blue Ocean Strategy, Expanded Edition, is a bestselling business classic by W. Chan Kim and Renรฉe Mauborgne that redefines competitive strategy. With over 4 million copies sold and translated into 49 languages, this updated edition offers new chapters and tools to help professionals create uncontested market spaces, making competition irrelevant through value innovation and strategic reconstruction.

| Best Sellers Rank | 19,258 in Books ( See Top 100 in Books ) |
| Customer reviews | 4.6 4.6 out of 5 stars (6,200) |
| Dimensions | 16 x 3.3 x 23.37 cm |
| Edition | Revised ed. |
| ISBN-10 | 1625274491 |
| ISBN-13 | 978-1625274496 |
| Item weight | 539 g |
| Language | English |
| Print length | 320 pages |
| Publication date | 20 Jan. 2015 |
| Publisher | Harvard Business Review Press |
| Reading age | 10 years and up |
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