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✨ Own your flawless look, cruelty-free and all day long!
W7 Legend Foundation is a creamy liquid foundation offering medium, buildable coverage with a semi-matte, poreless finish. Designed in London for normal skin, it provides all-day durability and a wide range of shades to perfectly match medium skin tones. This 28ml cruelty-free, vegan formula ensures professional quality and sensitive skin compatibility, making it the smart, ethical choice for a natural yet polished appearance.






| ASIN | B077BPMZ1Z |
| Age Range Description | Adult |
| Benefits | Full coverage and lightweight |
| Best Sellers Rank | 39,111 in Beauty ( See Top 100 in Beauty ) 476 in Face Foundations |
| Brand Name | W7 |
| Colour | Beige |
| Container Type | Bottle |
| Coverage | Medium |
| Customer Reviews | 4.2 out of 5 stars 309 Reviews |
| Finish Type | Dewy |
| Global Trade Identification Number | 05060503753921 |
| Item Dimensions | 14 x 11 x 33 millimetres |
| Item Form | Liquid |
| Item Weight | 0.12 Kilograms |
| Item form | Liquid |
| Manufacturer Part Number | LEGFSB |
| Material Type Free | Cruelty Free |
| Model Number | LEGFSB-FBA |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Bottle |
| Recommended Uses For Product | Face Makeup |
| Recommended uses for product | Face Makeup |
| Skin Tone | Medium |
| Skin Type | Normal |
| Skin type | Normal |
| Special Features | Semi-matte,Cruelty Free |
| Specialty | cruelty-free, vegan |
| Unit Count | 28.0 millilitre |
A**N
Great coverage!
I always use Estee Lauder double wear foundation as even though it's £34 it lasts me a couple of months, however I wanted to see if there was a good alternative so I looked on the Internet and found that this was highly recommended and I can see why! Obviously no single foundation is going to suit every single person but this definitely worked for me, it went on just like Double Wear and stayed in place all day (with a powder on top but I've always done that). I normally get Desert Beige in Double Wear and tried Sand Beige in this one and was very happy with the match. Vegan, good price and quality product!
S**W
Great Dupe for high end brand!
My new go to foundation! I used to buy a well known high end brand that is very popular. Tried this on a whim and haven't been disappointed! Long lasting, a little goes a long way, good coverage and doesn't oxidise so great colour match.
B**Y
Packaging sadly, let's it down
W7 Makeup is amazing!! It's my new go to makeup. This foundation is a lovely shade, applies smoothly and lasts. I removed a star because of it's container. It is a glass bottle, so you literally shake it then bang out the foundation like a ketchup bottle!! I find it waste too much too. Other than the packaging, I'd definitely recommend this make and the whole brand of W7.
S**U
Good light coverage
I like the peachy tone this gives , lasted all day . Hard to remove from glass bottle but otherwise OK.
N**I
Perfect dupe
Great dupe of ES. I use this for every day make up and evening. Great finish and smooth application.
L**E
Great show for another well known foundation
Brilliant dupe, at a fraction of the cost, for a well known brand. It's equally as long wearing in my opinion, and I'll be purchaing this from now on.
K**N
Excellent coverage
This one of the best foundations I have used, and I've tryed loads. Great coverage but feels light on your skin. Stays put all day.
N**R
Doesn't last long at all. Not a dupe for Double Wear at all.
I was excited to try this as thought it was a dupe for EL double wear. I ignored the bad feedback hoping it was wrong but unfortunately it is not even a minimal likeness to double wear and was pretty much worn off my face within a couple hours of applying. Thankfully it is quite cheap so i guess you do get what you pay for!
F**N
Great product!
I’ve never used the Estee Lauder that this may be a dup for so I can’t compare the two. However, I really, really like this foundation. It covers my sun damage spots well, applies smoothly with a brush or damp sponge, and provides a very nice finish for my normal/dry skin. It lasts all day without settling into my fine lines and wrinkles and is not “cakey”. And the price can’t be beat! Somehow, even though the shade range is limited, I managed to find a perfect match for my skin tone. My only complaint is that it would be easier to get out of the bottle with a pump.
K**S
Great for the price, medium coverage
This makeup is as good as any drugstore foundation and you can't complain about the price. It can be built in coverage and has a nice semi matte finish. The color choice is limited but it's cheap enough to buy 2 bottles in case you need to mix them to achieve the right shade.
J**Y
It’s a winner— best foundation!!
I LOVE LOVE this foundation. I’m 70 & used to wear Double Wear by Estée Lauder for many many years back in the 70,s & this is just as GOOD I feel and at only a quarter of the cost!! It is lightweight & looks flawless with an easy clean & smooth application! I tried a few other of W7,s products & they are exceptional at a wonderful price!! 🙂👌
K**Y
Beautiful, bright & glowy!
In love with this foundation! It's perfect for dry skin over 40.. Beautiful even coverage, bright and glowy, the shades are great and match so well. Fantastic product. Impressed!
C**L
Great so far
Being over 65 with decent skin this has worked out well. However I've only used this a few times. I typically use my fingers for application because I've been using a cream foundation. I felt like when I did this it sat on my skin. I used a foundation brush with much nicer results. The color was a good match, good coverage and build able. I may change this later but so far I'm liking it. I love what items I've used from this brand so far!
Trustpilot
3 weeks ago
1 month ago