Logos that Last: How to Create Iconic Visual Branding

Description

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last . *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level , Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, desertcart, Disney, Target, and Nike, as well as personal passion projects. Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity . Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last , discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process. Review: Inspiring and Educational Book for Logo Designers - I recently read Logos That Last: How to Create Iconic Visual Branding, and it’s a fantastic book for anyone interested in logo design and visual branding. The book is very educational and inspiring, especially for designers who want to understand how iconic logos are created. It explains the thinking behind icon design, brand symbols, and the creative process, which makes it very valuable for both beginners and experienced designers. What I liked most is how the book breaks down real design ideas and practical approaches rather than just theory. It gives you a better understanding of how to build logos that are simple, memorable, and timeless. Overall, it’s a very inspiring read and a great resource for designers, brand strategists, and creative professionals who want to improve their logo design skills. Highly recommended if you’re passionate about branding and iconic logo creation. Review: Indispensable para cualquier Diseñador gráfico moderno. - Lectura muy visual donde Alan enseña su metodología e historia con casos prácticos para crear sus logotipos. Recomendable como inspiración visual y para pulir procesos.