Marketing Analytics: Strategic Models and Metrics
Product ID: 8980756
📈Nearly 400 detailed figures & charts
📊500 pages of in-depth analytics
📚Step-by-step strategic models
€ 129.84
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Description
📊 Elevate your marketing IQ with the ultimate analytics playbook!
- ESSENTIAL FOR CAREER GROWTH - Equip yourself with must-have skills to stay ahead in the competitive marketing landscape.
- MASTER DATA DRIVEN MARKETING - Unlock powerful decision models to drive revenue and outsmart competitors.
- REAL WORLD APPLICATION FOCUS - Current examples show how top organizations apply analytics to win.
- COMPREHENSIVE VISUAL INSIGHTS - Leverage nearly 400 charts and tables for instant clarity and impact.
- STEP BY STEP ANALYTICS PLAYBOOK - From market segmentation to pricing, follow proven frameworks with ease.
Marketing Analytics: Strategic Models and Metrics is a comprehensive guide featuring nearly 500 pages and 400 figures that equip marketing professionals and students with practical, step-by-step models and metrics. Covering everything from market segmentation to sales analytics, this first edition book empowers data-driven decision-making to boost revenue and strategic impact in any organization.
Specifications
| Best Sellers Rank | #888,051 in Books ( See Top 100 in Books ) #366 in Market Research Business (Books) #408 in Business Marketing #5,961 in Business Management (Books) |
| Customer Reviews | 4.3 4.3 out of 5 stars (148) |
| Dimensions | 7.44 x 1.13 x 9.69 inches |
| ISBN-10 | 1481900307 |
| ISBN-13 | 978-1481900300 |
| Item Weight | 2.35 pounds |
| Language | English |
| Print length | 498 pages |
| Publication date | January 31, 2013 |
| Publisher | CreateSpace Independent Publishing Platform |
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